Website development and marketing agency
SEO audit services in India that tell you what to fix first.
Tech Conversion provides SEO audit services in India, the UAE and the USA for businesses that have been given conflicting advice, measuring the technical, on-page and off-page position of the site and ranking the fixes in the order that will pay back first.
A one off look at why a site is not performing, ending in a ranked list of what to fix first. Buy it before an engagement, or instead of one.
- Technical position
- On-page position
- Off-page position
- A ranked list of fixes
Typical timelineTwo to three weeks from access to the walkthrough session.
Who needs this
You have been told several different things and none of them agree.
One agency says the site needs rebuilding, another says content, a third says links. All three are selling what they do. What is missing is somebody measuring the actual position and telling you which constraint is real, in an order you can act on with whatever budget you have.
You are choosing between agencies
An independent measurement before committing to anybody's retainer, including ours.
Traffic dropped and nobody knows why
The most common reason to buy one, and usually answerable.
You have in house developers
You need the diagnosis, not the hands. This is that.
An agency needing a second opinion
Available white label if you want to hand it to your own client.
- Three agencies gave three different diagnoses
- Traffic dropped and nobody can say why
- You are about to commit to a retainer and want a second opinion
- An audit you already paid for listed two hundred issues and no order
What the work is
Website SEO audit services: what is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01Technical position
Crawl, index coverage, speed, structured data. What a search engine can actually reach and read.
- 02On-page position
What each page targets, where pages compete, and how internal links are distributed.
- 03Off-page position
Your link profile against whoever outranks you, measured rather than described.
- 04A ranked list of fixes
Each with likely impact, effort and who has to do it. Ordered, not alphabetised.
- 05The honest verdict
Including if the answer is that the site is fine and the problem is elsewhere.
- 06A walkthrough session
So the document is understood rather than filed.
Not included
- Doing the work, which is a separate engagement
- Ongoing monitoring or reporting
- Content writing
- Access to paid tool licences beyond the audit itself
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
You know which constraint is real
Rather than which service the last agency sells.
You can act in order
A ranked list is the difference between an audit and a document.
You can brief anybody
Including your own team, or an agency that is not us.
You might find out it is fine
Sometimes the answer is that search is not the problem, and that is worth knowing too.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- Google Search Essentials↗
The published technical requirements and spam policies. The audit reports against them rather than against opinion.
- Core Web Vitals↗
Google's published page experience measures, taken from field data where it exists rather than a lab score.
How it runs
Our SEO website audit service, step by step
Five steps, and what each one hands you at the end of it.
- 01
Understand
What the business sells, who it competes with, and what has already been tried.
You getA short brief, so the audit answers your real question.
- 02
Access
Search Console, analytics and the site. Read only is enough.
You getConfirmation of what we can and cannot see.
- 03
Measure
Crawl, index coverage, page mapping and link profile, against competitors.
You getRaw data, which you keep.
- 04
Rank
Every finding scored on impact and effort, then ordered.
You getThe fix list.
- 05
Explain
A walkthrough session, so the document is understood rather than filed.
You getA recording and a one page summary.
- 01Understand. A short brief, so the audit answers your real question.
- 02Access. Confirmation of what we can and cannot see.
- 03Measure. Raw data, which you keep.
- 04Rank. The fix list.
- 05Explain. A recording and a one page summary.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- A written audit covering technical, on-page and off-page
- A ranked fix list with impact, effort and owner
- The raw crawl data
- A recorded walkthrough session
- A one page summary for people who will not read the rest
How long
Two to three weeks from access to the walkthrough session.
You bring
- Search Console access, read only is fine
- Analytics access
- The names of two or three competitors you care about
- Time for the walkthrough session
What it costs
Priced as a digital marketing engagement
A one off fee rather than a retainer, and deliberately separable: you can take the audit and do the work yourself, or hand it to another agency. If you do engage us afterwards, the audit fee comes off the first invoice.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How many pages
- How many competitors to compare against
- Whether multiple markets or languages are involved
- Whether it is delivered unbranded for an agency
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Buying an audit and not acting on it
The usual outcome. A document with two hundred issues and no order is why, which is what the ranking is for.
Treating every issue as equal
Tools list hundreds of findings. A handful matter and the rest are noise dressed as thoroughness.
Buying an audit from whoever wants the retainer
The diagnosis tends to match what they sell. Buying it separately is the point.
Auditing instead of acting
Two audits in a year and no changes made is a way of feeling busy.
The honest comparison
What else you could do
Including the options where you do not hire us. One of them is right for some readers of this page.
Run a free tool
You are technical and the site is small.
Free, and it will list issues without ranking them.
Ask your current agency
You trust them and they have no incentive to find one answer.
Often free, and rarely independent.
Go straight to a retainer
You already know what is wrong.
Faster, and you are paying to find out whether you were right.
An audit from us
You want a measurement before committing to anybody, including us.
A one off fee, deducted if you engage us afterwards.
Proof
What this looks like in practice
This is a new service page and no audit case study is published. The nearest thing that can be checked is the audit run on this site itself: every page measured against its target keyword, with the failures listed as plainly as the successes.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed Imran MFounder & Director
SakshiHead of SEO & Organic Growth
Questions
SEO audit questions, answered
The things people ask about seo audit before they buy it.
What is included in an SEO audit?
Technical position, meaning what a search engine can reach and read. On-page position, meaning what each page targets and where pages compete. Off-page position, meaning your link profile against competitors. It ends in a ranked list of fixes with impact and effort against each.
How long does an SEO audit take?
Two to three weeks from getting access to the walkthrough session.
Do I have to hire you afterwards?
No, and the audit is deliberately written so you do not have to. You keep the raw data and the fix list, and you can hand both to your own team or to another agency. If you do engage us, the audit fee comes off the first invoice.
How is a paid SEO site audit service different from a free tool?
A tool lists issues. It cannot tell you which matter for your site, in what order, or that the real constraint is something it does not measure. The ranking and the verdict are the work; the findings are the easy part.
What if the audit says nothing is wrong?
Then that is what it says. Sometimes search is not the constraint and the problem is elsewhere, and finding that out for a one off fee is cheaper than a year of retainer discovering the same thing.
Will the audit guarantee better rankings?
No. An audit tells you what is wrong and in what order to fix it; the fixes, your competitors and the search engines decide what happens next. What we promise is an honest measurement, a ranked list you can act on, and a plain verdict, even when the verdict is that search is not your problem.
Often bought together
Related services
SEOTechnical, on-page and content SEO run as one programme.Read moreTechnical SEOCrawling, indexing, speed and structured data.Read moreOn-page SEOTitles, headings, internal links and page structure, done page by page.Read moreEvery serviceAll twenty-eight, in one index, with what each one starts at.See them all
Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing