Website development and marketing agency
A Google Ads agency judged on cost per lead, not clicks.
Tech Conversion is a Google Ads agency for businesses in India, the UAE and the USA whose ad accounts spend without a clear return, fixing the tracking and the account structure first and then reporting on what a qualified lead costs rather than on clicks.
A paid search agency judged on cost per lead, not clicks. Search, Shopping and Performance Max campaigns run against what a lead actually costs and what it turns into, with landing pages built to match.
- Account audit
- Conversion integrity
- Campaign rebuild
- Negative keyword discipline
Typical timelineAudit and rebuild in two to three weeks. Meaningful optimisation from the second month once data accumulates.
Who needs this
The account is spending. Nobody can say on what.
Neglected Google Ads accounts drift the same way: broad match soaking up irrelevant searches, one campaign carrying everything, conversions counted twice, and a cost per lead that looks fine only because the wrong things are being counted.
The account is spending and nobody can say on what
One campaign holds every product and region, broad match is soaking up searches you would never have chosen to bid on, and the report says clicks.
The conversions are not conversions
Newsletter signups, telephone clicks and reloaded thank you pages are all counted, so the cost per lead looks respectable and sales quietly disagrees.
You are outbid by someone with a worse offer
Relevance rather than budget usually explains it. A tighter ad group and a matching page cost less for the same position on the page.
Ads point at the homepage
The click is bought at a price an auction set, then spent on a page that never mentions what the advertisement promised.
- Search terms show queries you would never bid on
- Conversions include newsletter signups and phone-number clicks
- One campaign holds every product and region
- Ads point at pages that do not mention the offer
What the work is
What is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01Account audit
Structure, match types, negatives, bidding and tracking reviewed before a rupee of new spend.
- 02Conversion integrity
We fix what counts as a conversion first. Everything downstream depends on it being honest.
- 03Campaign rebuild
Structure by intent and margin so budget follows the searches that buy.
- 04Negative keyword discipline
Ongoing search term review, because this is where wasted budget actually goes.
- 05Landing page alignment
The page matches the ad. We build it if it does not exist.
- 06Reporting on outcomes
Cost per qualified lead and, where your CRM allows, cost per closed deal.
Not included
- The advertising spend itself, which goes to Google on your own card and never passes through us
- Landing page builds, where an offer has no page to land on, which are scoped as a website build
- Video and display creative production, unless it is scoped at the start
- Your CRM subscription and the sales follow up, which decide what the leads are worth
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
A conversion figure you can trust
What counts as a lead is agreed and verified first, because every bid, every optimisation and every report downstream depends on it being honest.
Budget that follows intent
Campaigns split by what somebody is trying to do and by what it is worth to you, so the searches that buy are not funded from the same pot as the searches that browse.
Wasted spend removed continuously
Search term review and negative keywords are a weekly habit rather than a setup task, because this is where the money actually leaks out of an account.
Reporting on cost per qualified lead
The figure your finance team recognises and, where your CRM allows it, the cost of a closed deal rather than the cost of a form submission.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- Google Ads policies↗
The advertising policies that decide whether an ad runs at all: prohibited content, misrepresentation, and what may be claimed. Copy is written to be approvable rather than appealed after the fact.
- Google Ads landing page requirements↗
Google's published requirements for an advertisement's destination, including original content, working links and nothing that obstructs the visitor. A destination that fails takes the campaign down with it.
- Consent Mode↗
Google's mechanism for adapting tags to the consent a visitor has given, so measurement is built around the choice made rather than around a banner that records nothing.
- ASCI Code↗
The Advertising Standards Council of India's code for advertising that is honest, decent and not misleading. It governs what an ad may claim in this market regardless of what the platform approved.
- Digital Personal Data Protection Act, 2023↗
Governs the lead data a campaign collects, what the notice on the form has to say, and how consent to marketing is recorded separately from the enquiry itself.
- Core Web Vitals↗
Applied to the pages the ads point at, because loading time affects both what the visitor does next and what the auction charges you for the same position.
How it runs
Google Ads management, step by step
Six steps, and what each one hands you at the end of it.
- 01
Audit before spending
Structure, match types, negatives, bidding, conversion actions and the search terms report are read before new money moves. Most of what is wrong is visible here.
You getA written audit and a prioritised action list.
- 02
Fix what counts
Conversion actions are rebuilt so that a lead means a lead: deduplicated, verified with a real submission, and separated from the soft actions that were inflating the total.
You getVerified conversion tracking and a written definition of each action.
- 03
Rebuild the structure
Campaigns and ad groups organised by intent and by margin, with match types and negatives chosen deliberately rather than inherited.
You getA rebuilt account, live, with the old structure archived rather than deleted.
- 04
Match the page
Each ad group points at a page that says what its ads say. Where that page does not exist we tell you what building it would take.
You getAn advertisement to page map, and the pages built where they were needed.
- 05
Test and prune
Ad copy tested in a structured way and search terms reviewed weekly, so the account gets narrower and better rather than merely larger and busier.
You getA test log and a maintained negative keyword list.
- 06
Report and decide
A monthly report on cost per qualified lead with written commentary, and an agreed decision about where the next month's budget goes and why.
You getA monthly report, a review meeting and a plan for the month ahead.
- 01Audit before spending. A written audit and a prioritised action list.
- 02Fix what counts. Verified conversion tracking and a written definition of each action.
- 03Rebuild the structure. A rebuilt account, live, with the old structure archived rather than deleted.
- 04Match the page. An advertisement to page map, and the pages built where they were needed.
- 05Test and prune. A test log and a maintained negative keyword list.
- 06Report and decide. A monthly report, a review meeting and a plan for the month ahead.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- Account audit and action list
- Rebuilt campaign structure
- Verified conversion tracking
- Ad copy and extension sets
- Negative keyword programme
- Monthly performance report and review meeting
How long
Audit and rebuild in two to three weeks. Meaningful optimisation from the second month once data accumulates.
You bring
- Administrative access to the ad account and analytics, or a decision to start a clean account in your name
- A billing card on your own account, since spend never passes through us
- What a customer is worth, and what your sales team does with a lead the day it arrives
- Somebody who will tell us which leads were junk, since that is the only way cost per qualified lead exists
- The ability to change the landing pages, or a decision that we build them
What it costs
Priced as a digital marketing engagement
Management is priced as a monthly digital marketing engagement and starts at the figure published on this page. The advertising spend is separate, sits on your own card and goes to Google directly, so no margin is added to your media. The management fee does not rise automatically as spend rises.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How many campaigns, products and regions the account has to cover
- Whether Shopping or Performance Max are involved, and how clean the product feed is
- How much tracking and CRM work is needed before the reporting means anything
- Whether landing pages are built as part of the engagement
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Counting everything as a conversion
An account optimising towards newsletter signups will deliver newsletter signups at an excellent price. It is the single most common reason a healthy looking account produces no business.
Leaving broad match unattended
Broad match with automated bidding finds searches you would never have chosen. It is a useful tool with a weekly habit attached and an expensive one without.
One campaign for everything
When every product and region shares a budget, the cheapest clicks take the money regardless of what they are worth. Structure makes budget follow margin.
Judging the account before it has data
Changing bids and targeting every few days keeps an account permanently learning and never optimising.
The honest comparison
Before you hire a paid search agency, the alternatives
Including the options where you do not hire us. One of them is right for some readers of this page.
Run it yourself
A small, simple account with one offer and somebody with time to review search terms weekly. Entirely doable, and cheapest when it is true.
Your time every week, and the spend lost while learning what does not work.
Smart campaigns and platform automation
You want presence rather than performance and nobody in house will maintain an account properly.
Less control, a coarser structure, and reporting that flatters the result.
Put the money into SEO instead
Your margins are thin, the sales cycle is long, and you can wait. Organic compounds and does not stop the day the card does.
Months before it produces anything, and no fast way to learn which messages convert.
Managed Google Ads from us
The spend is large enough that what is wasted matters, or the account has run unattended and nobody trusts its numbers any more.
From the monthly marketing starting price published on this page, plus your own media spend.
Proof
What this looks like in practice
No client account is used as a showcase here. The figures in an ad account belong to the client and mean nothing without the margins behind them. What can be described is how a first month runs. It opens with the audit and the conversion rebuild, and nothing new is spent until a lead means a lead. The structure and the negative list come next, with each ad group pointed at a page that matches it. From there it is search term review, copy testing, and a written report at the end of the month with a decision about where the next month's budget goes. If a month passes and the only thing that changed is the spend, the arrangement is not working, and we would rather say so.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed RahulHead of Digital Marketing
Questions
Google Ads agency questions, answered
The things people ask about google ads before they buy it.
How much should I spend on Google Ads?
Start from the value of a customer, not from a budget figure. Estimate the cost per click for your terms, your expected conversion rate and your close rate, and work out the spend needed to produce enough leads to learn from. Below that threshold the account cannot optimise.
Why is my cost per click so high?
Cost per click rises with competition, poor ad relevance and low landing page quality. The lever with the fastest payback is usually relevance: tighter keyword grouping and a landing page that matches the ad both reduce what you pay for the same position.
Should I run Google Ads or invest in SEO?
Google Ads buys visibility immediately and stops when the budget does. SEO compounds slowly and persists. Most businesses need both: ads to learn which messages and terms convert, SEO to stop paying for the ones that work.
What does Google Ads management include each month?
Mostly search term review, negative keywords and ad testing, not bid tinkering. It also covers the account structure, the landing pages the ads point at, and reporting that connects a click to an enquiry. PPC advertising companies that only report clicks are reporting the easy number. Ask for the cost per qualified lead and, where your CRM allows it, the cost per closed deal.
How much does Google Ads management cost?
Management is a monthly digital marketing engagement and starts at the figure published on this page, in rupees, with a dollar price for clients paying from outside India. The fee is for the work, not a percentage of your ad spend, because a fee that grows with spend quietly rewards the wrong advice. Your spend sits on your own card and goes to Google directly, with no margin added by us. The figure is set by how many campaigns, products and regions the account covers, and how much tracking work is needed before the reporting means anything.
Who owns the ad account?
You do. Where one exists we work inside yours, and where we open one it is created under your billing and your administrative access from the first day. Campaign structure, history, conversion data and audiences stay with you if the engagement ends. Nothing is held in an agency account as a reason to stay.
Should we look for a PPC agency near me, or does location not matter?
Location matters for one thing: whether you can get a meeting when something goes wrong. The account work itself is identical wherever it happens. What matters more is whether the person who sold you the account is the person managing it.
Is it better to use one SEO and PPC agency, or two specialists?
One, provided they are honest about which channel your money belongs in this quarter. The advantage of an SEO and PPC agency is that each feeds the other: search terms that convert in ads become content targets, and pages that rank reduce what you pay per click. You need a specialist running the account, and someone willing to say when search is not where your buyers are.
What does a B2B paid search agency do differently?
It optimises for pipeline rather than for leads. A B2B paid search agency should be telling you which enquiries became opportunities, which means it needs sight of your CRM and not only the ads account.
Can you guarantee leads from Google Ads?
No. Results depend on your offer, your market, your budget and what competitors bid, and none of those are ours to control. What we promise is an audited account, conversion tracking that counts real leads, ads matched to the pages they point at, weekly search term review, and a monthly report you can check against your own records.
Often bought together
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Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing