Tech Conversion
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Website development and marketing agency

A web portal development company for the work your website cannot do.

Tech Conversion is a web portal development company for businesses in India, the UAE and the USA that have outgrown spreadsheets and email threads, mapping the real workflow first and then building the client portal, dashboard or internal tool that removes the manual work.

Most web application development agencies start from a feature list. We start from your workflow: client portals, internal dashboards and booking systems that replace the spreadsheet and the email thread.

  • Workflow mapping
  • Roles and permissions
  • The smallest useful version
  • Integrations

Typical timelineScoped in phases. A first useful version usually ships in six to twelve weeks.

Already built

Dashboards & portals, for these businesses

The website and SEO direction have helped us present our services more clearly and reach a more relevant audience.
DiscoverMSPsB2B Data Platform

Who needs this

The real system is a spreadsheet and a WhatsApp group.

Growth exposes the workaround. Client updates go out by email, status lives in one person's head, and the spreadsheet everyone edits has three versions. It works until it very publicly does not.

  • The real system is a spreadsheet

    The process works because one person keeps it working. It exists in several versions, two of them in an inbox, and nobody wants to be the one who breaks it.

  • Clients ask for updates you assemble by hand

    Every status request costs somebody an afternoon of copying between systems, and the answer is already out of date by the time it is sent.

  • The software you can buy does not fit

    The tools that nearly work would need enough workarounds, licences and exports that the workarounds quietly become the system.

  • Reporting arrives after the decision

    Leadership asks the same question every month, the answer takes a day to assemble, and it ends up explaining the past rather than changing anything.

  • The same information is re-keyed into two systems
  • Clients ask for updates you have to assemble by hand
  • Reporting takes a day and is out of date when it lands
  • One person is the only one who knows how it works

What the work is

Client portal development: what is in, and what is not

Said in both directions, so nothing is waiting to be added once the work has started.

Included, every time

  1. 01
    Workflow mapping

    We follow the real process, including the workarounds, before proposing any software.

  2. 02
    Roles and permissions

    Who sees what, decided deliberately, because this is the part that is expensive to change later.

  3. 03
    The smallest useful version

    We ship the part that removes the most manual work first, then build on evidence.

  4. 04
    Integrations

    Connected to the tools you already pay for rather than replacing them wholesale.

  5. 05
    Reporting

    The numbers leadership asks for, generated rather than assembled.

  6. 06
    Documentation

    Written for the person who inherits it, not for the person who built it.

Not included

  • Hosting, licences and third party subscriptions, which are registered in your name and paid by you
  • Cleaning the data in the existing spreadsheets, unless migration is scoped at the start
  • Native mobile apps for the app stores, which are a different build
  • New features after the support window, which are quoted as their own phase

What changes

What custom dashboard development changes for you

For the business, not for the website. What we do is the previous section; this is what it is for.

  • One place the work lives

    Status, documents and history sit in a system with a login rather than in an inbox, so the answer is the same whoever is asked and whoever is away.

  • Permissions decided on purpose

    Who sees what is designed at the start, because it is the part that is expensive and risky to change once real client data is sitting behind the assumption.

  • Reporting that is generated, not assembled

    The figures leadership asks for come out of the system on demand, instead of being rebuilt by hand each month by whoever is least able to refuse.

  • A system somebody else can inherit

    Written documentation, described interfaces and a readable codebase, so the business is not dependent on the person who happened to build it.

What it is held to

Standards and frameworks

Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.

  • OWASP Top 10

    The reference list of web application risks. Authentication, access control, injection and misconfiguration are checked against it before anything holding client data goes anywhere near production.

  • OWASP Application Security Verification Standard

    Used as the checklist for what a logged in application has to prove rather than claim: session handling, password storage, access control, error handling and logging.

  • OpenAPI Specification

    Every interface the application exposes is described in a published specification, so a later integration is built against a document rather than against a developer's memory.

  • Digital Personal Data Protection Act, 2023

    India's data protection law, which governs what personal data the system stores, who inside your business may see it, and what has to happen when somebody asks for theirs to be corrected or removed.

  • WCAG 2.2, level AA

    An internal tool is used all day by people who may navigate by keyboard or screen reader. Contrast, focus order, labelling and error messages are tested rather than assumed.

  • Core Web Vitals

    Applied to the pages a client logs into, because a portal that is slow to open is a portal your team ends up answering by email instead, which was the original problem.

How it runs

Custom web application development, step by step

Six steps, and what each one hands you at the end of it.

  1. 01

    Follow the real process

    We sit with the people doing the work and map what actually happens, including the workarounds, before anybody proposes software. The workarounds are usually the requirement.

    You getA workflow map and a written specification.

  2. 02

    Decide roles and data

    Who sees what, who may change it, and what the system has to remember. This is settled first because it is the costly thing to retrofit later.

    You getA role and permission model, and a data model.

  3. 03

    Cut to the smallest useful version

    We agree the part that removes the most manual work and build that first, so the system is earning its keep before the next phase is scoped.

    You getA phased plan with the first release defined.

  4. 04

    Build in the open

    The application is built in short cycles on an address you can log into, so you are correcting it as it appears rather than reacting to it at the end.

    You getA working application on staging, reviewed each cycle.

  5. 05

    Integrate and test

    Connections to the tools you already pay for, then testing with real data and real users on the devices they actually use rather than on a developer's machine.

    You getIntegrations live, a tested release and a written test log.

  6. 06

    Deploy and hand over

    Deployment, a support window while the team settles in, then the code, the accounts and documentation written for the person who inherits the system.

    You getThe deployed application, source code, every login and admin documentation.

  1. 01Follow the real process. A workflow map and a written specification.
  2. 02Decide roles and data. A role and permission model, and a data model.
  3. 03Cut to the smallest useful version. A phased plan with the first release defined.
  4. 04Build in the open. A working application on staging, reviewed each cycle.
  5. 05Integrate and test. Integrations live, a tested release and a written test log.
  6. 06Deploy and hand over. The deployed application, source code, every login and admin documentation.

What lands, and what you bring

Deliverables, timeline and what we need from you

You receive

  • Workflow map and specification
  • Working application, deployed
  • Role and permission model
  • Integrations with existing systems
  • Admin and user documentation
  • Support window after launch

How long

Scoped in phases. A first useful version usually ships in six to twelve weeks.

You bring

  • The people who do the work, available for the mapping sessions, not only the manager who describes it
  • A decision maker who can settle a disagreement about the process in the room
  • Access to the systems it has to connect to, and to whoever holds those accounts
  • The existing data, in whatever state it is in, so migration can be judged honestly
  • A named person inside the business who will own the system after handover

What it costs

Priced as a custom application engagement

Priced as a custom application, the longest and most milestone driven of the three engagements. The published figure is where a focused first version starts. What moves it is not the number of screens but how many roles the system has to serve and how many other systems it has to agree with.

Starts from

₹40,000

$1,000 if you pay from outside India.

Eight to twelve weeks, milestone based

All three engagements, side by side

What moves the figure

  • How many distinct roles and permission levels
  • How many systems it has to integrate with, and how open they are
  • Whether existing data has to be migrated and cleaned
  • Whether it has to work on a phone, on a shop floor or in the field

A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.

Where it goes wrong

Common mistakes, risks and pitfalls

The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.

  1. Specifying the software instead of the process

    A feature list written before anybody has watched the work being done describes the system the writer imagines, not the one the team will actually use on a busy Tuesday.

  2. Building everything before shipping anything

    A build that only becomes useful at the end is a build that discovers its mistakes at the end. Ship the part that removes the most manual work first and learn from it.

  3. Leaving permissions until later

    Roles are the most expensive thing to retrofit, because by then real client data sits behind assumptions nobody wrote down about who could see it.

  4. No named owner after handover

    A system with nobody inside the business responsible for it drifts out of date, and within a year the spreadsheet is quietly running alongside it again.

The honest comparison

What else you could do

Including the options where you do not hire us. One of them is right for some readers of this page.

  • Keep the spreadsheet and tighten it

    The process is stable, the team is small, and the real problem is that nobody agreed who edits what. Cheapest by a distance and right more often than agencies admit.

    An afternoon of discipline, with the same fragility still underneath it.

  • Buy the software

    Your process resembles the market's. A tool that fits will always beat a build that nearly does, and we say so when that is the answer.

    Licences per person per month, and a process shaped by somebody else's assumptions.

  • Automate between the tools you have

    The systems are right and the problem is the copying between them. Often a fraction of the cost of a build.

    A subscription, and a set of automations somebody has to maintain and document.

  • A custom application from us

    The process is what makes you competitive, or the licences and workarounds needed to make an ill fitting tool behave would cost more than building the one that fits.

    From the application starting price published on this page, set by roles and integrations.

Proof

A real one, not a mockup

DiscoverMSPs is the closest published example: a provider intelligence business where the site had to carry a data product, its subscriptions and a delivery promise rather than a brochure. The case study shows what was built and carries the client's own words, which is where any claim about it belongs.

DiscoverMSPs website

B2B data platform

DiscoverMSPs

A data platform that sells its own subscriptions.

Read the case

Who delivers it

Who you will actually work with

The people who scope this work are the people who do it. 6 department heads and two directors, one team.

  • Mohammed Imran MMohammed Imran MFounder & Director
  • Rohit NagarRohit NagarHead of Creative Design
The whole team, on the About page

Questions

Questions buyers ask web application development agencies, answered

The things people ask about dashboards & portals before they buy it.

  • What is a client portal?

    A client portal is a secure, logged-in area where customers see their own information: project status, documents, invoices or usage. It replaces the manual work of assembling and emailing updates, and it reduces inbound status requests.

  • When should you hire a web app development company instead of buying software?

    When your process is what makes you competitive, or when the licences and workarounds needed to make a bought tool fit would cost more than building one that does. Buy when your process looks like everyone else's, because a tool that fits beats a build that nearly does. Client portal development or custom dashboard development is worth it only in the first case, and we will tell you when buying is the better answer.

  • How much does custom web application development cost?

    It is priced as a custom application engagement and starts from the figure published on this page, in rupees, with a dollar price for clients paying from outside India. The final figure is set by how many roles the system serves, how many other systems it has to talk to, and whether existing data has to be migrated. Work is milestone based, so you approve and pay against things that have been delivered rather than against a calendar.

  • How long does a web portal take to build?

    A first useful version usually ships in six to twelve weeks. We build the part that removes the most manual work first, then plan the next phase from how people actually use it. Larger systems are scoped and quoted one phase at a time, so you are never committed to a whole build on a guess.

  • What happens if the developer leaves?

    That is what the handover exists for. The code, the hosting and every account are in your name from the first day, the interfaces are described in a published specification, and the admin documentation is written for whoever inherits the system rather than for the person who built it. Another developer should be able to pick it up without calling us, and that is the test we write it against.

  • How do web application agencies differ from web design agencies?

    Web application agencies build software that holds state: logins, permissions, data, workflows and all the ways those fail. A web design agency builds pages. The names sound close and the skills overlap less than you would expect, which is why a portal built by a design team usually struggles in its second year.

  • Do you work as a Laravel development company?

    Yes, among other stacks. The framework is chosen for what the portal has to do and for who will maintain it afterwards, not the other way round. A Laravel development company that only builds in Laravel will find that every problem suits Laravel.

  • What is involved in portal setup?

    Accounts, roles, permissions, the data model underneath them, and every way each of those can fail. Portal setup is mostly the invisible half: what a user sees when their session expires, when their permissions change, or when the thing they are looking for is not there yet.

  • What will you not promise?

    We will not promise that software fixes a process nobody has agreed on, or that people will use a new system without training. Software makes a working process faster. It does not decide the process for you. What we promise is a system built on the workflow we mapped with your team, tested with real users, and documented so somebody else can run it.

Next step

Tell us what is not working.

A one-hour business growth strategy discussion, not a pitch. We look at your market, your competitors and what your customers search for, then tell you what we would do first.