Website development and marketing agency
A LinkedIn ads agency for long, expensive sales.
Tech Conversion is a LinkedIn ads agency for B2B companies in India, the UAE and the USA whose deals are large enough to justify the platform's prices, targeting buyers by company and role, offering something useful before asking for a meeting, and reporting on pipeline rather than clicks.
A LinkedIn ads agency for the most expensive click in advertising, and the right one when a single deal justifies it. Built for B2B buying committees rather than impulse.
- Audience definition
- Offer laddering
- Content for a committee
- Lead gen forms
Typical timelineTwo to three weeks to launch. B2B sales cycles mean a fair read takes at least a quarter.
Who needs this
You are paying B2B prices for B2C tactics.
LinkedIn punishes campaigns borrowed from other platforms. A demo request asked of a cold audience at that click price burns budget quickly, and targeting drawn too wide removes the only real advantage the platform has.
One customer is worth a great deal
The deal size justifies the most expensive click in advertising. That is the only condition under which the channel makes sense, and it is worth being honest about first.
Cost per lead is high and the leads are junk
Targeting drawn as a broad industry and a country throws away the only real advantage the platform has, and you pay its prices for none of its precision.
You sell to a committee
The person who fills the form is not the person who signs. The material has to keep working once it is forwarded to somebody who has never heard of you.
Leads land in a spreadsheet
Native forms fill, somebody exports them weekly, and by the time sales calls the interest has cooled and nothing can be attributed to anything.
- Cost per lead is high and the leads are junk
- Cold audiences are asked to book a demo immediately
- Targeting is a broad industry and a country
- Leads land in a spreadsheet, not the CRM
What the work is
Our LinkedIn advertising services: what is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01Audience definition
Company size, industry, seniority and function, and named account lists where you have them.
- 02Offer laddering
Something worth having before the demo, so a cold audience has a reason to raise a hand.
- 03Content for a committee
Assets that survive being forwarded to the people who actually sign.
- 04Lead gen forms
Native forms wired straight into your CRM with the fields sales needs.
- 05Retargeting sequence
Warm audiences moved along deliberately instead of shown the same ad again.
- 06Pipeline reporting
Opportunities and pipeline value where your CRM allows it, not just lead counts.
Not included
- The advertising spend itself, which goes to LinkedIn on your own card and never passes through us
- Sales outreach and follow up, which decide what the leads become
- Original research and data gathering, where an offer depends on it, which is scoped separately
- Your CRM subscription, and the sales process the leads arrive into
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
Targeting that uses the platform's advantage
Company size, industry, seniority, function and named account lists, which is the only reason to be paying these prices in the first place.
An offer a cold audience will accept
Something worth having before the demo is asked for, so the first exchange is not a stranger requesting a meeting from somebody who has never heard of you.
Leads that reach the CRM immediately
Native forms wired to your CRM with the fields sales actually needs, so follow up happens while the interest is still warm rather than after a weekly export.
Pipeline in the report, not clicks
Opportunities and pipeline value where your CRM allows it, because on this channel a lead count alone will make an expensive campaign look successful.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- LinkedIn Ads policy↗
LinkedIn's published advertising policies, including prohibited content and the claims an advertisement may make. Creative is built to them rather than appealed after a rejection has cost the test.
- LinkedIn Insight Tag↗
LinkedIn's documented tag for conversion tracking, retargeting and audience insight. Implemented and verified, because without it the account is optimising blind at the highest click prices in advertising.
- GDPR↗
Where you target people in the EU it sets the lawful basis for tracking and for building matched audiences from your own lists, which changes what may be uploaded at all.
- Digital Personal Data Protection Act, 2023↗
Governs lead form data and the contact lists used for account targeting, including what consent has to exist before a list may be uploaded and matched.
- ASCI Code↗
The Advertising Standards Council of India's code for honest and non misleading advertising, which applies to business claims as much as to consumer ones.
- Core Web Vitals↗
Applied to whatever the campaign points at, because on this channel a slow page wastes the most expensive clicks you will buy anywhere.
How it runs
B2B LinkedIn marketing, step by step
Six steps, and what each one hands you at the end of it.
- 01
Qualify the channel
We work out with you what a customer is worth and what a realistic cost per opportunity would have to be. If the arithmetic does not survive that conversation we say so before anything is built.
You getA written view of whether LinkedIn suits your economics.
- 02
Define the audience
Company size, industry, seniority, function and named account lists, narrowed until the audience resembles your actual customers rather than your addressable market.
You getAn audience and account targeting definition.
- 03
Build the offer ladder
Something worth having before the demo, and the steps between, so a cold audience is never asked for a meeting on first contact.
You getAn offer ladder, and the asset it starts with.
- 04
Produce for a committee
Creative and content built to be forwarded: clear about what you do, defensible on every claim, and useful to somebody who has never heard of you.
You getCampaign creative and the gated asset, delivered.
- 05
Wire the plumbing
Insight Tag, conversion tracking and native lead forms connected straight into your CRM with the fields sales needs, tested with a real submission.
You getVerified tracking, and test leads arriving in the CRM.
- 06
Run, retarget, report
Cold campaigns feeding a deliberate retargeting sequence rather than repeating the same advertisement, with a monthly report on pipeline rather than on lead count.
You getLive campaigns, a retargeting sequence and a monthly pipeline report.
- 01Qualify the channel. A written view of whether LinkedIn suits your economics.
- 02Define the audience. An audience and account targeting definition.
- 03Build the offer ladder. An offer ladder, and the asset it starts with.
- 04Produce for a committee. Campaign creative and the gated asset, delivered.
- 05Wire the plumbing. Verified tracking, and test leads arriving in the CRM.
- 06Run, retarget, report. Live campaigns, a retargeting sequence and a monthly pipeline report.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- Audience and account targeting setup
- Campaign build and creative
- Gated asset or offer
- CRM integration for leads
- Retargeting sequence
- Monthly pipeline report
How long
Two to three weeks to launch. B2B sales cycles mean a fair read takes at least a quarter.
You bring
- Administrative access to the LinkedIn page and the campaign manager account
- A billing card on your own account, since spend never passes through us
- What a customer is worth, and how long your sales cycle actually runs
- A CRM the leads can reach, and somebody who will call them quickly
- A subject matter expert who can make the gated asset worth downloading
What it costs
Priced as a digital marketing engagement
Management is a monthly digital marketing engagement starting at the figure published on this page. Advertising spend is separate and goes to LinkedIn on your own card. Because clicks here cost more than on any other channel, the media is usually much the larger half of the arrangement, and the case for the channel has to be made on deal value before either figure matters.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How many audiences and named account lists are run
- Whether the gated asset and the content are produced by us
- How much CRM and tracking work is needed before launch
- How many markets and languages the campaigns cover
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Asking a cold audience to book a demo
At these click prices it is the fastest way to spend a quarter's budget on nothing. Offer something worth having first, and make the ask once there is a reason to.
Targeting an industry and a country
That is the whole market rather than your buyer. Broad targeting throws away the one advantage that justifies the price of being on the platform.
Judging it on a month
Business cycles here outlast the reporting period. A fair read takes at least a quarter, and a campaign killed early is usually killed just before it could have been assessed.
Leads that sit in an export
A lead waiting for a weekly download is a lead that has already spoken to somebody else. Wire the forms into the CRM before any money is spent.
The honest comparison
Before you hire a B2B performance marketing agency, the alternatives
Including the options where you do not hire us. One of them is right for some readers of this page.
Direct outreach by your sales team
You know exactly which companies you want and the list is short enough to work through by hand. Often cheaper and better than advertising at them.
Sales time, and a ceiling set by how many people you employ.
Organic posting from the founder
Somebody in the business is willing to publish consistently. On this platform a credible individual reliably outperforms a company page.
Their time every week, and reach that builds slowly rather than on demand.
Search advertising instead
Buyers in your category actually search for a solution. Cheaper clicks, and demand that already exists rather than demand you have to create.
Media spend, and no way to reach the people who are not looking yet.
LinkedIn campaigns from us
Deal value is high, the buyer is identifiable by company and title, and you can wait a quarter before judging it.
From the monthly marketing starting price published on this page, plus your own media spend.
Proof
What this looks like in practice
No client campaign is shown here. Results on this channel depend on deal value, sales capability and cycle length, none of which we are able to publish, and a cost per lead quoted without them is decoration. What you can do before committing is the arithmetic, and we will do it with you in the first strategy discussion: what a customer is worth, what a realistic path from a cold audience to an opportunity looks like, and therefore what a lead can be allowed to cost. If that sum does not work, LinkedIn is the wrong channel, and we would rather tell you then than a quarter into the spending.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed RahulHead of Digital Marketing
Questions
LinkedIn ads agency questions, answered
The things people ask about linkedin ads before they buy it.
Are LinkedIn Ads worth the cost?
They are worth it when the value of one customer is high enough to absorb a cost per lead that is typically several times higher than other channels. For low-value or impulse purchases the economics rarely work.
Is a LinkedIn marketing agency worth it for B2B?
Only if one customer is worth a lot. LinkedIn is the most expensive click in advertising and the right one when a single deal pays for a hundred of them. Where a LinkedIn marketing agency usually loses your money is asking a cold audience to book a demo: B2B LinkedIn advertising needs something worth having before the ask.
How much does LinkedIn ads management cost?
Management is a monthly digital marketing engagement and starts at the figure published on this page, in rupees, with a dollar price for clients paying from outside India. Advertising spend is separate and sits on your own card. On this channel the media is usually much the larger half, which is why the first conversation is about deal value rather than about the fee: if one customer is not worth a great deal, the arithmetic fails whatever the management figure is.
What is the minimum budget for LinkedIn Ads?
LinkedIn enforces a daily minimum per campaign, and the practical minimum is higher than that: enough budget to gather a meaningful body of results across several weeks, and then across a sales cycle long enough to see what those leads became. Underfunding produces a result you cannot learn anything from, which is more wasteful than not running the campaign at all.
Should we use LinkedIn lead gen forms or send traffic to a landing page?
Native forms convert better because they are pre filled and the visitor never leaves the platform. A landing page qualifies harder and tells you more about intent. The usual answer is forms at the top of the ladder, where the offer is simply something worth having, and a page for anything closer to a purchase, with both wired into the CRM so the difference can be compared honestly.
Does LinkedIn lead generation actually work?
Yes, expensively, and only for deals that justify it. LinkedIn lead generation makes sense when one closed deal pays for many months of clicks. Below that threshold the cost per lead will look alarming, and it will be right.
What does a B2B paid social agency do differently?
It measures further down the funnel. A B2B paid social agency should be judged on qualified pipeline, and a B2B performance marketing agency that reports cost per lead without telling you what became of those leads is reporting the easy half.
What do LinkedIn advertising services include?
Audience building, the offer, the creative, the lead forms and the routing into your CRM. LinkedIn marketing services that stop at running the ads leave out the half that decides whether sales ever follows up the leads.
Can you guarantee leads or pipeline from LinkedIn?
No. Results depend on your deal size, your offer, your sales team and how long your buyers take to decide, and we control none of those. What we promise is honest arithmetic before any spend, targeting that matches your real customers, tracking verified with test leads, and a monthly report on what the leads became.
Often bought together
Related services
Meta AdsA Facebook ads agency for people who are not searching for you yet.Read moreGoogle AdsA paid search agency judged on cost per lead, not clicks.Read moreSEOTechnical, on-page and content SEO run as one programme.Read moreEvery serviceAll twenty-eight, in one index, with what each one starts at.See them all
Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing