Website development and marketing agency
Local SEO services for the three results above the map.
Tech Conversion provides local SEO services for businesses in India, the UAE and the USA that are invisible a few streets away, completing the Google Business Profile, making listings consistent, building a review habit and writing real pages for the areas they actually serve.
Winning the map pack and the near me searches. Profile, citations, reviews and location pages run as one job, because Google reads them together.
- Profile optimisation
- Citation cleanup
- Review programme
- Location pages
Typical timelineProfile and citation work lands in the first month. Map pack movement typically follows over two to four.
Already built
Google Business Profile, for these businesses
The redesign made our accommodations easier to explore and improved the overall booking experience across mobile devices.
Who needs this
You are invisible three kilometres away.
Local results are decided by relevance, distance and prominence, and most businesses only ever address the first. The profile is half filled, the address is written four different ways across the web, and reviews arrive by accident.
You are invisible a few streets away
You appear when somebody is standing outside your door, and not when they search from the other side of the city where most of the work actually is.
Your details are written differently everywhere
An old suite number here, an abbreviation there, a former telephone number on a directory nobody remembers creating. Consistency is the unglamorous thing that moves this.
Reviews arrive by accident
They come in bursts after a good month and then stop, and the only ones anybody answers are the angry ones. Both patterns are visible to the customer choosing between you and the profile above you.
One page covers every area you serve
A single page listing every locality ranks for none of them, and duplicating it with the place name swapped is the version that gets a site into real trouble.
- Competitors appear in the map pack and you do not
- Your address or phone number differs between listings
- Reviews are sporadic and go unanswered
- One page tries to cover every area you serve
What the work is
What is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01Profile optimisation
Categories, services, attributes, hours, products and photography completed and kept current.
- 02Citation cleanup
Name, address and phone made identical everywhere they appear. This is unglamorous and it moves rankings.
- 03Review programme
A repeatable way to ask, plus responses to every review including the bad ones.
- 04Location pages
A real page per area with genuine local content, not one page duplicated with the city name swapped.
- 05Local content and posts
Regular posts and Q&A, which is signal the profile actively rewards.
- 06Map pack tracking
Ranking measured from multiple points across the city, because local results change street by street.
Not included
- Paid local advertising, which is the Google Ads engagement
- Buying reviews, incentivising them, or filtering unhappy customers out of the request list, which we will not do
- Location pages for cities you do not actually operate in, which are doorway pages and are refused
- Physical signage, printed collateral, and listings that require a paid subscription
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
A profile that is actually complete
Categories, services, attributes, hours, products and photographs filled in and kept current, which is the part most competitors do once and then abandon.
One set of details, everywhere
Name, address and telephone number made identical across the profile, the site and every listing that carries them, so nothing contradicts the thing you want ranked.
Reviews as a habit
A repeatable way to ask at the moment the customer is most pleased, and a reply to every review, including the ones you would rather not have had.
A page per area worth visiting
Genuine pages about the places you serve, with local detail somebody there would actually use, rather than the same page with the name swapped out.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- Google Business Profile guidelines↗
Google's representation guidelines for what a profile may claim: eligible business names, correct categories, service areas and address rules. Breaking them risks suspension, which costs far more than any ranking.
- Google local ranking factors↗
Google's own explanation that local results are decided by relevance, distance and prominence. The programme is organised around what Google says it weighs rather than around folklore.
- Google review policies↗
The prohibited and restricted content rules for reviews, including incentivised and fake reviews. It is also the reason we will not run the review tactics some local agencies still sell.
- schema.org LocalBusiness↗
Name, address, geographic coordinates, opening hours and area served stated in markup, so the site agrees with the profile in a form a machine reads directly rather than infers.
- Google Search Essentials↗
Includes the guidance against doorway pages, which is precisely what a location page becomes the moment it is duplicated with the city name changed.
- Digital Personal Data Protection Act, 2023↗
Governs the customer contact details used to request reviews, which is a marketing communication and therefore needs the consent to have been given and recorded.
How it runs
Google Business Profile management, step by step
Six steps, and what each one hands you at the end of it.
- 01
Audit the profile and the citations
The profile read against the guidelines, then every listing carrying your details, recording each place they disagree. This is the dull part, and it is where the ranking is.
You getA profile audit and a citation discrepancy list.
- 02
Fix the profile
Categories chosen deliberately, services and attributes completed, hours and holiday hours set, photographs added, and the description written for a person rather than for a crawler.
You getA complete profile, with every change recorded.
- 03
Make the details identical
Name, address and telephone number corrected everywhere they appear, starting with the listings that carry the most weight and working steadily down the list.
You getCorrected citations, with a log of what was changed where.
- 04
Build the area pages
A real page for each area you genuinely serve, with content specific to it, and a refusal to produce pages for places you do not operate in.
You getPublished location pages, and the internal links that reach them.
- 05
Start the review habit
An agreed moment to ask and a simple way to do it, plus a response routine for every review, which is a ranking signal and a sales asset at the same time.
You getA review request system and a response process your team can run.
- 06
Post and measure
Regular posts and answers in the profile's question section, with rankings measured from points across the city rather than from your own desk, where you always look fine.
You getA monthly report with a geographic grid of positions.
- 01Audit the profile and the citations. A profile audit and a citation discrepancy list.
- 02Fix the profile. A complete profile, with every change recorded.
- 03Make the details identical. Corrected citations, with a log of what was changed where.
- 04Build the area pages. Published location pages, and the internal links that reach them.
- 05Start the review habit. A review request system and a response process your team can run.
- 06Post and measure. A monthly report with a geographic grid of positions.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- Optimised Google Business Profile
- Citation audit and corrections
- Review request system
- Location landing pages
- Monthly posts and Q&A
- Geo-gridded ranking report
How long
Profile and citation work lands in the first month. Map pack movement typically follows over two to four.
You bring
- Ownership of the Google Business Profile, or the email address it was created under
- Your real name, address and telephone number as you want them everywhere, agreed once
- Proof of address if the profile needs reverification, which Google may ask for at any point
- A list of the areas you genuinely serve, and the ones you would rather not
- A willingness to ask customers for reviews, since nobody else can do that part for you
What it costs
Priced as a digital marketing engagement
Priced as a monthly digital marketing engagement, starting at the figure published on this page. Local work is usually the cheapest search programme to begin and the one with the shortest path to an enquiry, because the profile is a channel of its own rather than a page waiting to rank.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How many locations and profiles are managed
- How many area pages are written, and by whom
- How inconsistent the existing listings turn out to be
- Whether review requests and responses are handled by us or by your team
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Duplicating a location page per city
The same page with the place name swapped is a doorway page by Google's own definition. It is the most common local tactic sold in this market and the one most likely to cost you the site.
Keyword stuffing the business name
Adding services to the name on the profile works until a competitor reports it, and a suspension removes the profile entirely rather than moving it down a position.
Ignoring the negative reviews
An unanswered complaint is read by every future customer. A calm, specific reply is written for them rather than for the person who complained.
Setting the profile up once
Hours that are wrong at a festival, photographs of premises you left, and a category chosen at registration quietly cost you enquiries nobody ever records.
The honest comparison
Before you hire a local SEO agency, the alternatives
Including the options where you do not hire us. One of them is right for some readers of this page.
Run the profile yourself
One location, somebody who will keep the hours and photographs current, and the discipline to ask for reviews every week.
A regular slot in somebody's week, and no citation cleanup unless they take that on too.
A one off cleanup
The profile and the citations are a mess and there is somebody in house to maintain them afterwards. Most of the value sits in this fix.
A defined piece of work rather than a retainer, with nothing ongoing behind it.
Local paid advertising
You need the telephone to ring this month and the organic work has not compounded yet.
Media spend that stops producing the day you stop paying for it.
A local programme from us
Several locations, real competition in the map results, or a category where reviews decide who gets called first.
From the monthly marketing starting price published on this page, set by locations and content.
Proof
A real one, not a mockup
Rudraya Homes is the local case we publish: serviced apartments rebuilt so the rooms can be browsed properly on a phone and the booking path holds together on a small screen. The result line the case study carries is 1st page for locality terms, and that is the whole of what is claimed here. The work itself is on the case study page rather than in this paragraph.
Serviced apartments
Rudraya Homes
Rooms you can actually browse on a phone.
Read the caseWho delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
SakshiHead of SEO & Organic Growth
Questions
Local SEO services questions, answered
The things people ask about google business profile before they buy it.
How do I rank in the Google map pack?
Google ranks local results on relevance, distance and prominence. Practically that means a complete and correctly categorised Business Profile, consistent name, address and phone details across the web, a steady flow of reviews, and pages on your site about the areas you serve.
What is local SEO?
Local SEO is the work of ranking for searches with a geographic intent, including near me queries and the map pack. It differs from national SEO in that the Google Business Profile and citation consistency carry as much weight as the website itself.
What does Google My Business optimisation involve?
Google My Business is now called Google Business Profile, and optimising it means completing and keeping current the categories, services, attributes, hours, photos and posts. Google Business Profile management keeps those up to date rather than filling them in once. Then comes the unglamorous part that moves map pack ranking most reliably: making your name, address and phone identical everywhere they appear, and asking for reviews steadily.
How much does local SEO cost?
Local SEO is a monthly digital marketing engagement and starts at the figure published on this page, in rupees, with a dollar price for clients paying from outside India. It is usually the cheapest search programme to begin, because a Google Business Profile is a channel in its own right rather than a page waiting to rank. What moves the figure is how many locations are managed, how many area pages are written, and how inconsistent your existing listings turn out to be.
Can you create location pages for other cities we want to rank in?
Not for places you do not actually operate in. A page for a city where you have no presence, no address and no local work to describe is a doorway page under Google Search Essentials, and the risk lands on your whole site rather than on that one page. Where you genuinely serve an area we will build a real page for it, with content somebody living there would find useful.
How do we get more Google reviews?
Ask at the moment the customer is most pleased, make it one tap, and ask every time rather than in bursts when the profile looks thin. There is no number of reviews that unlocks rankings; what matters is keeping pace with the businesses shown for the same search. Reply to every review, including the bad ones, because the reply is written for future customers. We will not buy reviews, reward them, or filter unhappy customers out of the request list, because all three break Google's review policies and the removal takes genuine reviews with it.
How does near me SEO work?
Google works out the near me from the searcher's location, so the phrase does not need to appear on your page. Near me SEO is really proximity, prominence and relevance: how close you are, how well known you are, and whether your listing states plainly what you do.
What should a local SEO company be doing every month?
A local SEO services company should spend its time on reviews, listing accuracy across directories, and location pages that are genuinely different from one another. Ask any local SEO service provider how many city pages they plan to publish. If the answer is dozens of near-identical ones, that is the doorway pattern, and it puts your whole site at risk.
How do I add my business to Google Maps?
To add your business to Google Maps, create or claim the profile at google.com/business, verify it by the method Google offers you, then complete the categories, services, hours and photos. Verification is the slow part, and the categories decide which searches you can appear for. Anyone can suggest a business or an edit to yours, so claim the profile even if you do nothing else with it.
Can you guarantee a place in the map pack?
No. Google decides the map results, and the searcher's distance from you is a factor nobody can change. What we promise is a complete and accurate profile, consistent details across the web, a working review routine, real pages for the areas you serve, and monthly tracking from points across your city, so you can see what is moving.
Often bought together
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Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing