Website development and marketing agency
Social media marketing agency for companies that keep being forgotten.
Tech Conversion is a social media marketing agency for businesses in India, the UAE and the USA whose channels look like three different companies, building one brand system, a tone of voice and a content calendar the team can keep, so customers recognise them wherever they look.
A visual and verbal identity that holds together across every channel, and a content system that keeps it fed without burning out one person.
- Identity system
- Tone of voice
- Template library
- Content pillars
Typical timelineIdentity work runs three to five weeks. Content management is ongoing month to month.
Who needs this
Three channels, three companies.
Brand drift is quiet. A different template here, a different tone there, a logo someone re-exported at the wrong size, and within a year the business looks larger on one channel and amateur on another. Recognition is the thing that leaks.
Three channels, three companies
A different template here, a different tone there, and a logo somebody re exported at the wrong size. The business looks substantial on one channel and amateur on the next.
Every post is designed from scratch
There is no system, so each post costs a small argument, and the quality tracks whoever happened to be free that afternoon.
Content stops when one person is busy
The channel depends on an individual rather than on a plan, and the gaps are visible to everybody who follows you and to nobody inside the business.
Nobody can find the correct logo file
The right assets exist somewhere in an old email thread, which is the same thing as saying the wrong ones are in use everywhere.
- Every post is designed from scratch
- Tone changes depending on who is posting
- Nobody can find the correct logo file
- Content stops entirely when one person is busy
What the work is
Our social media marketing services: what is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01Identity system
Logo usage, colour, type and imagery rules, written to be followed by someone who was not in the room.
- 02Tone of voice
How the brand sounds, with real examples of the same message written right and written wrong.
- 03Template library
Editable post and story templates so consistency is the easy option.
- 04Content pillars
A few defensible themes rather than a scramble for something to post.
- 05Calendar and production
A cadence the team can actually hold, with production planned in batches.
- 06Channel reporting
What is working by format and theme, so the next month is a decision rather than a guess.
Not included
- Advertising spend and paid campaign management, which are the Meta and LinkedIn engagements
- Creator and influencer fees, which are paid to them directly
- Drawing a new logo from scratch, which is separate work from writing the usage rules for the one you have
- Photography and video shoots, unless they are scoped at the start
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
One company across every channel
Colour, type, imagery and tone hold together whoever is posting, so recognition accumulates instead of resetting each time somebody new takes over.
Posting that does not depend on one person
Templates, pillars and a calendar mean a competent person can produce a week of content without having to invent the brand again first.
Rules somebody can actually follow
Guidelines written with worked examples of the same message done well and done badly, which is the only version anybody in a hurry uses.
Decisions instead of guesses
Reporting by format and theme, so next month's plan is a response to what worked rather than a fresh scramble for something to publish.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- ASCI Code↗
The Advertising Standards Council of India's code for advertising that is honest, decent and not misleading. It covers branded social content, not only the posts you have paid to promote.
- ASCI influencer guidelines↗
Where creators post about you, disclosure of the material connection has to be clear and upfront. Briefs are written to these rules rather than left to the creator to interpret.
- Meta Advertising Standards↗
What a business account may publish and promote on Facebook and Instagram, including restricted categories and claims. Worth knowing before the content is made rather than after it is rejected.
- WCAG 2.2, level AA↗
Contrast ratios and readable type carried into the template library, and captions on video, so the content is legible to the people who need it to be rather than only to the designer.
- schema.org Organisation markup↗
The site states your official name, logo and the profiles that genuinely belong to you, which is what keeps the brand consistent where search engines and assistants describe it.
- Digital Personal Data Protection Act, 2023↗
Governs what you may do with personal data a social campaign collects, including contest entries and direct message enquiries, which are routinely treated as informal and are not.
How it runs
Social media management, step by step
Six steps, and what each one hands you at the end of it.
- 01
Audit what exists
Every channel read as a stranger reads it, alongside the assets actually in circulation and the tone actually being used, rather than the one described in an old deck.
You getA written audit of the brand as it is being practised.
- 02
Define the system
Logo usage, colour, type, imagery and layout rules decided, with the awkward edge cases that break brands settled in advance rather than improvised later.
You getAn identity system with written usage rules.
- 03
Define the voice
How the brand sounds, written with real examples of the same message done well and done badly, because a list of adjectives teaches nobody anything.
You getA tone of voice guide with worked examples.
- 04
Build the templates
Editable post, story and video templates in the tools your team already uses, so following the system is faster than ignoring it.
You getA template library, editable, with a short walkthrough.
- 05
Plan the content
Content pillars you can defend, and a calendar at a cadence the team can hold, produced in batches rather than improvised daily by whoever remembers.
You getContent pillars and a rolling calendar.
- 06
Publish and review
Production and scheduling against the calendar, then a monthly read of what worked by format and by theme, feeding directly into the next month.
You getPublished content and a monthly channel report.
- 01Audit what exists. A written audit of the brand as it is being practised.
- 02Define the system. An identity system with written usage rules.
- 03Define the voice. A tone of voice guide with worked examples.
- 04Build the templates. A template library, editable, with a short walkthrough.
- 05Plan the content. Content pillars and a rolling calendar.
- 06Publish and review. Published content and a monthly channel report.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- Brand guidelines document
- Logo and asset pack
- Post and story template library
- Tone of voice guide with examples
- Monthly content calendar
- Channel performance report
How long
Identity work runs three to five weeks. Content management is ongoing month to month.
You bring
- Whatever brand assets exist, including the original logo files if anybody can still find them
- Access to every channel, in accounts owned by the business rather than by a former employee
- Somebody who can approve content without it waiting a week for a committee
- A realistic view of who inside the business will keep posting after handover
- Product, people or work we are allowed to photograph and publish
What it costs
Priced as a digital marketing engagement
Priced as a monthly digital marketing engagement, starting at the figure published on this page. The identity and template work is front loaded into the first phase, and the monthly figure then covers production and reporting. A guidelines only piece, with no ongoing management, is quoted as a fixed piece of work instead.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How many channels are managed, and at what cadence
- How much is produced each month, and how much of it is video
- Whether photography and shoots are included
- Whether community management and replies are in scope
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
A guideline document nobody opens
A handsome brand book with no templates changes nothing. Consistency comes from making the correct thing the easiest thing to produce on a busy afternoon.
Confusing frequency with consistency
Daily posting that stops after a month reads worse than a steady rhythm held for a year, both to the audience and to the platform deciding who sees you.
Channels owned by an employee's personal account
It is discovered on the day somebody leaves. Ownership belongs to the business, with administrative access recorded, before anything else is built on top of it.
Posting about yourself
A feed of office celebrations and anniversary graphics is a feed about you. Pillars exist so that most of what you publish is worth somebody else's attention.
The honest comparison
Before you hire a social media marketing company, the alternatives
Including the options where you do not hire us. One of them is right for some readers of this page.
Guidelines only, run it yourself
You have a designer or a capable marketer in house and the missing piece is the rules and the templates.
A one off piece of work, with the discipline of applying it left entirely to you.
A freelancer on a monthly retainer
One channel, a simple brand and a modest cadence. Often the right economics for a small business.
Less than an agency, with a single point of failure and no system left behind when they go.
Do nothing and post occasionally
Social is genuinely not where your buyers are, which is true more often than the industry admits.
Nothing, provided the profiles that do exist are accurate, since they are checked even by people who never follow them.
Branding and social management from us
Several channels, a brand that has drifted, and nobody in house whose job it actually is.
From the monthly marketing starting price published on this page, set by channels and production.
Proof
What this looks like in practice
Social results are not ours to publish. Follower and engagement figures belong to the client, and quoted without the category and the budget behind them they teach a buyer nothing at all. What can be judged directly is consistency, which is the entire product here. Open the channels of any business we have worked with alongside its website and see whether they read as one company. If the visual system, the tone and the claims do not match across them, the work has not been done, whatever a report says about reach.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed RahulHead of Digital Marketing
Rohit NagarHead of Creative Design
Questions
Social media marketing agency questions, answered
The things people ask about social media marketing before they buy it.
What does a digital branding agency actually do?
It decides how a business looks, sounds and is recognised everywhere someone meets it, then makes that repeatable by people who were not in the room: identity, tone of voice, guidelines and templates. A branding agency works on the system, not on individual posts.
What is the difference between a social media marketing agency and a branding agency?
A branding agency decides how you look and sound and hands over the rules. Social media marketing services then apply those rules week after week. Buying only the first leaves a guideline nobody follows. Buying only the second produces a feed that looks like several different companies, which costs more in the end because it runs for years before anybody names it.
How often should a business post on social media?
At a rhythm you can keep when the business is busy, because reliability is what both the audience and the platform respond to. Two or three considered posts a week, held for a year, beat daily posting that stops after a month. Set the rhythm from your own production capacity, not from what a competitor seems to manage.
How much does social media branding and management cost?
It is a monthly digital marketing engagement and starts at the figure published on this page, in rupees, with a dollar price for clients paying from outside India. The identity and template work sits in the first phase, and the monthly figure then covers production and reporting. What moves it is how many channels are managed, how much is produced each month, and whether video and photography are included. A guidelines-only piece with no ongoing management is quoted as a fixed piece of work instead.
What is included in social media management services?
Planning, making the content, publishing it, replying to people and reporting what it did. Social media management services that stop at publishing leave out the two parts that matter most, the replies and the measurement. You hand over the day-to-day social media management. Business decisions, such as what to promote and when, stay with you.
Is a social media advertising agency the same thing?
No. Advertising buys attention; management earns it. Most companies need both, and a paid social media agency running ads into a neglected profile is paying for people to arrive somewhere unconvincing.
How do we choose a social media marketing company in India?
Ask what they will take away, not only what they will add, and ask them to explain your buyer back to you before you look at their portfolio. Many social media marketing companies sell posting volume. What you want is a clearer brand and a calendar your team can keep, so ask what system will be left behind if you stop working together.
How do we find the best social media marketing agency for us?
Not from a ranked list. Most lists of the best social media marketing companies are paid placements or popularity contests, and the largest agency is not automatically the right one. Choose the one that understands what you sell, tells you plainly what it will not do, and shows you the guidelines and templates it will hand over.
Should we look for a social media marketing agency near me?
Only if somebody needs to be in the room, for example for regular photo shoots. Planning, writing, design and reporting work the same wherever the team sits. A search for social media marketing companies near me sorts by distance rather than by fit, so judge the fit first and the distance second.
Can you guarantee followers or sales?
No. Reach is decided by the platforms, and sales depend on your product and price as well as your content. What we promise is one consistent brand across every channel, a calendar your team can keep, and a monthly report on what worked, so the next month is planned from real data rather than guesses.
Often bought together
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Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing