Website development and marketing agency
Technical SEO so the content you wrote can actually be found.
Tech Conversion provides technical SEO for businesses in India, the UAE and the USA whose pages are missing from search, finding and fixing the crawl, index, speed and markup problems that hide a site, and implementing the fixes rather than only listing them.
Crawling, indexing, speed and structured data. The layer underneath the content, where a single wrong instruction can hide a whole section of a site from search.
- A full crawl
- Index coverage
- Canonical and duplicate resolution
- Redirect chains and loops
Typical timelineTwo to three weeks for the audit. Fixes follow the size of the site. Index changes show within days to weeks; ranking changes take longer.
Who needs this
Pages you published are not in the index, and nobody knows why.
Technical problems are quiet. A robots rule, a canonical pointing at the wrong page, a redirect chain, a JavaScript route a crawler never reaches. None of them produce an error a person would see. The site works perfectly for visitors and part of it is invisible to search.
Pages are missing from the index
The most common reason to need this, and almost always fixable once found.
A release changed rankings
Something technical changed with it, and the audit is how you find out what.
A large site nobody has crawled
Where problems accumulate quietly for years.
A JavaScript heavy site
Where what a crawler sees and what a visitor sees can differ completely.
- Search Console reports fewer indexed pages than you published
- Rankings dropped after a release and nobody changed content
- The site is slow on phones and you have been told it is fine
- Two addresses serve the same page and both are indexed
What the work is
What is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01A full crawl
Every reachable page, with what a crawler sees rather than what a browser renders.
- 02Index coverage
Which pages are indexed, which are excluded and why, resolved against Search Console rather than guessed.
- 03Canonical and duplicate resolution
One address per page, and canonicals that point where they should.
- 04Redirect chains and loops
Found and flattened, because each hop loses something and a loop loses everything.
- 05Core Web Vitals
Measured on real field data where it exists, and fixed at the cause rather than the score.
- 06Structured data
Implemented and validated against the published vocabulary, so rich results are earned rather than risked.
Not included
- Content writing, which is separate
- Link building and other off-page work
- Hosting migration or infrastructure changes
- A redesign, though the audit will say if one is the honest answer
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
Pages that were invisible get indexed
Usually the single largest gain, and it is a fix rather than a campaign.
The crawler spends its time well
On pages that matter instead of duplicates and dead ends.
Content work starts paying
Technical problems cap everything above them. Removing the cap is what makes the rest worth doing.
You can tell what changed
Measured before and after, not asserted.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- Core Web Vitals↗
Google's published page experience measures: Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, measured on field data rather than a lab score.
- Google Search Essentials↗
The published technical requirements for being crawled and indexed at all, which is where most of these problems live.
- Schema.org↗
The published structured data vocabulary. Validated rather than assumed, because invalid markup produces warnings instead of rich results.
How it runs
Our technical SEO audit service, step by step
Five steps, and what each one hands you at the end of it.
- 01
Understand
How the site is built, what changed recently, and which sections earn the business its money.
You getA short brief on priorities before the crawl starts.
- 02
Crawl
The whole site as a crawler sees it, including rendered JavaScript.
You getA crawl report, issues ranked by impact rather than by count.
- 03
Compare
The crawl against Search Console, because the gap between what exists and what is indexed is where the answers are.
You getAn index coverage analysis.
- 04
Fix
The changes made, in priority order, rather than handed over as a list.
You getFixes live, with a record of each.
- 05
Verify
Re-crawled and re-measured after the changes settle.
You getA before and after.
- 01Understand. A short brief on priorities before the crawl starts.
- 02Crawl. A crawl report, issues ranked by impact rather than by count.
- 03Compare. An index coverage analysis.
- 04Fix. Fixes live, with a record of each.
- 05Verify. A before and after.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- A full crawl report with issues ranked by impact
- An index coverage analysis
- The fixes implemented, not handed over
- Validated structured data
- A before and after on Core Web Vitals
How long
Two to three weeks for the audit. Fixes follow the size of the site. Index changes show within days to weeks; ranking changes take longer.
You bring
- Search Console access, or permission to set it up
- Access to the codebase or a developer who can apply changes
- A staging environment if the site is large
- One person who can approve a technical change
What it costs
Priced as a digital marketing engagement
Priced as a marketing engagement. The audit can be bought on its own, and for many sites a one off audit plus fixes is the right amount of this work rather than a monthly retainer.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How many pages
- Whether the site is JavaScript rendered
- Whether we implement or hand over
- How many languages or regions
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Where a technical SEO check goes wrong
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Buying an audit nobody implements
The most common outcome. A document with two hundred issues that changes nothing is worse than no audit, because it feels like progress.
Chasing a perfect score
Tools score things that do not matter. Fix the causes that affect real users and real crawling, and ignore the rest.
Blocking with robots.txt to remove a page
A blocked page cannot be crawled, so the instruction telling search engines to drop it is never read. It stays indexed.
Fixing symptoms
A slow page is a symptom. The image pipeline that produced it is the cause, and fixing one page leaves the next hundred.
The honest comparison
What else you could do
Including the options where you do not hire us. One of them is right for some readers of this page.
Run a free tool yourself
The site is small and you are technical.
Free, and it will find the obvious things and miss the structural ones.
Audit only, fix in house
You have developers with time.
Less, and it depends on their priorities rather than yours.
Rebuild the site
The problems are structural and the site is old. Sometimes the honest answer.
Far more, and we will tell you if it is genuinely the better option.
Technical SEO from us
Something is wrong, nobody has found it, and you want it fixed rather than described.
An engagement, with the fixes implemented.
Proof
What this looks like in practice
This is a new service page and no technical SEO case study is published. What can be checked is this site: its structured data, its redirect handling and its page speed are all the work described here, applied to us rather than claimed for somebody else.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed Imran MFounder & Director
SakshiHead of SEO & Organic Growth
Questions
Technical SEO questions, answered
The things people ask about technical seo before they buy it.
What is technical SEO?
The work of making a site reachable, readable and fast enough for a search engine to index and rank. It covers crawling, indexing, site architecture, speed and structured data. It does not improve content; it decides whether content gets a hearing.
How do I know if I have a technical SEO problem?
The clearest signal is Search Console reporting fewer indexed pages than you published. Others are rankings dropping after a release when no content changed, or two addresses serving the same page.
Do you fix the issues or just report them?
We fix them. An audit that nobody implements is the usual outcome of this work and it is worse than nothing, because a document with two hundred issues feels like progress while changing none of them.
Should I block pages in robots.txt to remove them from Google?
No, and it is the most common technical mistake. A blocked page cannot be crawled, so the noindex instruction telling search engines to drop it is never read, and the page stays indexed without its content.
How long does a technical SEO audit take?
Two to three weeks for the audit itself. Fixes depend on the size of the site and who applies them. Index changes usually show within days to weeks once the fixes are live.
What does an SEO technical audit service cover?
A full crawl of the site, index coverage checked against Search Console, duplicate and canonical problems, redirect chains, Core Web Vitals from real visitor data, and structured data validation, with every issue ranked by its impact. We then fix the issues rather than hand over a list.
Does technical SEO matter for local businesses?
Yes. Map results lean on your Google Business Profile, but the site behind it still has to be crawlable, fast and marked up with your address and opening hours, which is technical SEO. Local search rewards a site that agrees with the profile, and a broken one quietly undermines it.
Will fixing technical problems guarantee higher rankings?
No. Technical work removes what stops a site being found; the content and the competition decide where it then ranks. What we promise is that the problems are found, ranked by impact, fixed and re-measured, so you can see exactly what changed.
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Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing