Tech Conversion
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Website development and marketing agency

SEO services measured in enquiries.

Tech Conversion provides SEO services for businesses in India, the UAE and the USA that rank for their own name and little else, researching what their buyers search before changing anything, then fixing the site, publishing the pages those buyers need and reporting on enquiries rather than positions.

Technical, on-page and content SEO run as one programme. Fix what is blocking the site, earn the terms that bring buyers, and report on pipeline rather than positions.

Discuss your projectView selected work
  • Technical audit
  • Keyword to page mapping
  • On-page work
  • Content programme

Typical timelineEarly technical gains show in weeks. Competitive terms take six to twelve months of consistent work.

Already built

SEO, for these businesses

DiscoverMSPs websiteDiscoverMSPsB2B data platformNimble Precise websiteNimble PreciseEducation & trainingTax2Rest websiteTax2RestTax & compliance servicesUpshot Educationals websiteUpshot EducationalsOverseas education
The website and SEO direction have helped us present our services more clearly and reach a more relevant audience.
DiscoverMSPsB2B Data Platform
Get a quote for yoursSee the rest of the work

Who needs this

You rank for your own name and nothing else.

Plenty of sites are technically visible and commercially invisible. They rank for the brand, pick up a trickle of unqualified traffic, and miss every term where someone is actually deciding who to hire or buy from.

  • You rank for your own name and nothing else

    The organic traffic is people who already knew you existed. Every search where somebody is choosing between suppliers happens without you appearing in it.

  • Competitors with weaker products outrank you

    Not because their work is better, but because their pages are about the thing being searched for and yours are about the company.

  • The site was rebuilt and traffic fell

    A launch without a redirect map, or a platform producing pages search engines cannot read cleanly. It is rarely diagnosed correctly.

  • Nobody can connect an enquiry to a search

    You are asked every quarter whether search is working, and nothing in the current setup is able to say.

  • Most organic traffic is people already looking for you
  • Competitors with worse products outrank you
  • Pages were written for a keyword, not for a reader
  • Nobody can connect an enquiry back to a search

What the work is

What is in, and what is not

Said in both directions, so nothing is waiting to be added once the work has started.

Included, every time

  1. 01
    Technical audit

    Crawling, indexing, speed, structure and duplication. The blockers get fixed before anything else is written.

  2. 02
    Keyword to page mapping

    One intent per page, and a decision on what to build, merge or retire. No two pages competing for the same term.

  3. 03
    On-page work

    Titles, headings, internal links, structured data and copy rewritten for the search that reaches them.

  4. 04
    Content programme

    A publishing plan built on real search demand, written to be useful rather than to hit a word count.

  5. 05
    Authority building

    Digital PR and links earned on merit. No networks, no paid placements that put the site at risk.

  6. 06
    Reporting that counts

    Rankings and traffic, then the number that matters: enquiries attributable to organic search.

Not included

  • Paid search spend and ad management, which are the Google Ads engagement
  • Bought links, guest post networks and directories that sell placements, which we will not use
  • A website rebuild, where the audit finds the platform itself is the blocker
  • Content in other languages, unless translation is scoped at the start

What changes

What you get out of it

For the business, not for the website. What we do is the previous section; this is what it is for.

  • Pages that can actually be crawled and indexed

    The technical blockers are cleared first, because publishing into a site search engines struggle with is spending money on something nobody will ever be shown.

  • One page per intent

    Pages stop competing with each other for the same search, which is the most common reason a site with plenty of content ranks for almost none of it.

  • Terms that bring buyers, not readers

    The plan is built on the searches people make while deciding who to hire, rather than on the ones that produce traffic, a nice chart and no enquiries.

  • Reporting you can take to a board

    Positions and traffic, then the line that matters: enquiries attributable to organic search, with written commentary on what changed and why.

What it is held to

Standards and frameworks

Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.

  • Google Search Essentials

    The technical, spam and content requirements a page has to meet to be eligible to appear in Google Search at all. Everything else is optimisation layered on top of this.

  • Google spam policies

    The published list of what gets a site demoted or removed, including link schemes, scaled content abuse and doorway pages. It is also the list of things we will not do on your behalf, whoever else is offering them.

  • schema.org structured data

    Organisation, breadcrumb, article, product and FAQ markup written into the templates, so search engines read the same facts a visitor does instead of inferring them from prose.

  • Sitemaps protocol

    The published format for telling a search engine which URLs exist and when they last changed. Generated from the site rather than maintained by hand, so it cannot quietly drift out of date.

  • RFC 9309, the Robots Exclusion Protocol

    The standard behind robots.txt, now a published specification rather than a convention. Crawl directives are written to it, because a rule that is guessed at is a rule that blocks the wrong thing.

  • Core Web Vitals

    Google's page experience thresholds for loading, interactivity and visual stability. Not a substitute for relevance, and a genuine tiebreak between pages that are otherwise equally deserving.

How it runs

How our SEO service runs, step by step

Six steps, and what each one hands you at the end of it.

  1. 01

    Understand and audit

    We learn how the business sells and who it sells to, then crawl the site: index coverage, speed, structure, duplication and a record of what changed recently. The blockers are listed and ordered before anything new is written.

    You getA technical audit with the fixes in priority order.

  2. 02

    Map intent to pages

    Every commercial search your buyers make is assigned to exactly one page, and pages competing with each other are merged, rewritten or retired rather than left to fight.

    You getA keyword to URL map, with a build, merge or retire decision on each.

  3. 03

    Fix the foundations

    The audit list is worked through with your developers or ours: crawling, indexing, redirects, markup, headings and internal links, in the order that pays back soonest.

    You getFixes shipped, with a before and after on what is indexable.

  4. 04

    Publish

    Pages written for the search that reaches them and for the person who arrives, at a cadence the business can hold rather than a burst that stops once the novelty does.

    You getPublished pages, against a calendar agreed in advance.

  5. 05

    Earn references

    Digital PR and outreach on merit: something worth citing, offered to people with a reason to cite it. No networks, no paid placements, nothing that puts the site at risk.

    You getAn activity log of what was pitched, to whom, and what landed.

  6. 06

    Report and decide

    A monthly read of positions, traffic and enquiries with written commentary, then an agreed decision about what the next month does differently.

    You getA monthly report with commentary and a plan for the next month.

  1. 01Understand and audit. A technical audit with the fixes in priority order.
  2. 02Map intent to pages. A keyword to URL map, with a build, merge or retire decision on each.
  3. 03Fix the foundations. Fixes shipped, with a before and after on what is indexable.
  4. 04Publish. Published pages, against a calendar agreed in advance.
  5. 05Earn references. An activity log of what was pitched, to whom, and what landed.
  6. 06Report and decide. A monthly report with commentary and a plan for the next month.

What lands, and what you bring

Deliverables, timeline and what we need from you

You receive

  • Technical audit with prioritised fixes
  • Keyword to URL map
  • Optimised page titles, headings and schema
  • Monthly content published
  • Link and digital PR activity log
  • Monthly report with commentary, not just charts

How long

Early technical gains show in weeks. Competitive terms take six to twelve months of consistent work.

You bring

  • Analytics and Search Console access, or ownership of the domain so they can be set up
  • Somebody who can approve published copy without it sitting in review for weeks
  • The ability to deploy changes to the site, or an introduction to whoever can
  • Access to your CRM or enquiry log, so search can be judged on enquiries rather than on sessions
  • A subject matter expert for a short conversation each month, because the pages that rank are the ones with something in them

What it costs

Priced as a digital marketing engagement

Priced as a monthly digital marketing engagement, rolling rather than locked into a year. The published figure is where a small programme starts. Price tracks how much is published and pitched each month, not the number of keywords promised, and a proposal priced by keyword count is describing a spreadsheet rather than a programme of work.

Starts from

₹22,000/month

$500 a month if you pay from outside India.

Monthly, rolling

All three engagements, side by side

What moves the figure

  • How competitive the terms are, and whether you compete locally or nationally
  • How much is published each month, and who writes it
  • Whether digital PR and outreach are included
  • How much technical work the audit turns up, and whether we ship it or your developers do

A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.

Where it goes wrong

Common mistakes, risks and pitfalls

The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.

  1. Publishing before fixing

    Writing into a site that cannot be crawled cleanly, or that has several pages fighting over the same search, spends the budget on the part that was never the problem.

  2. Buying links

    It works until it very publicly does not, and the demotion arrives at the worst possible time without warning. The spam policies name it directly, which makes it a choice rather than an accident.

  3. Rebuilding the site without a redirect map

    Every URL that ranked needs a destination on the new site. Skipping it undoes years of work in an afternoon, and it is usually noticed a month later.

  4. Reporting positions and calling it a result

    A position is an input. If nothing connects organic search to enquiries then nobody can say whether the programme is working, and the first budget review ends it.

The honest comparison

Before you hire an SEO agency, the alternatives

Including the options where you do not hire us. One of them is right for some readers of this page.

  • Do it in house

    You have somebody with the time, the writing ability and the access to deploy changes. Entirely possible, and the cheapest route when it is genuinely true.

    That person's time, a tool subscription, and the months spent learning what does not work.

  • Fix the technical problems only

    The site has real blockers and you already publish well. A defined audit and fix list is often the highest return work available to a business.

    A one off piece of work rather than a retainer, with no ongoing publishing behind it.

  • Paid search instead

    You need enquiries this quarter and cannot wait for organic to compound. Ads buy the visit immediately and stop the day the budget does.

    Media spend every month, for as long as you want the leads.

  • An SEO programme from us

    Search is a real channel in your category, the site is capable of being fixed, and you can hold a publishing cadence for a few quarters.

    From the monthly marketing starting price published on this page, set by competition and output.

Proof

A real one, not a mockup

DiscoverMSPs is the search case we publish: a provider intelligence platform rebuilt so a complicated product could be found and understood. The result line the case study carries is 1st page for core terms, and that is the whole of what is claimed here. The work itself, and the client's own words, are on the case study page.

DiscoverMSPs website

B2B data platform

DiscoverMSPs

A data platform that sells its own subscriptions.

Read the case

Who delivers it

Who you will actually work with

The people who scope this work are the people who do it. 6 department heads and two directors, one team.

  • SakshiSakshiHead of SEO & Organic Growth
  • Mohammed Imran MMohammed Imran MFounder & Director
The whole team, on the About page

Questions

SEO services questions, answered

The things people ask about seo before they buy it.

  • What are SEO services?

    SEO services are the ongoing work of making a website easier for search engines to understand and more deserving of a high position. It covers three areas: technical health, on-page relevance, and authority earned through content and links.

  • How long does SEO take to work?

    Technical fixes can improve visibility within weeks. Ranking for competitive commercial terms typically takes six to twelve months, because it depends on publishing consistently and earning references from other sites, neither of which can be rushed safely.

  • How much do SEO services cost?

    SEO from Tech Conversion is a monthly digital marketing engagement and starts at the figure published on this page, in rupees, with a dollar price for clients paying from outside India. Across the Indian market, monthly SEO retainers commonly range from around ₹25,000 for a small local campaign to several lakhs for competitive national or international work. The price should follow how much is published and pitched each month. SEO packages priced by the number of keywords are selling a spreadsheet rather than a programme of work.

  • Can you guarantee first position on Google?

    No, and any agency that guarantees a specific position is describing something it does not control. What we commit to is the work: the research, the audit, the fixes, a steady publishing rhythm and honest reporting on what it produced.

  • Do you fix the site as well as write for it?

    Yes, and in that order. Technical work removes what stops a site being crawled and indexed, such as slow pages, duplicate addresses, broken redirects and missing markup. Content work then earns what comes next: pages that deserve to rank for what your buyers search. Organic SEO services that do only one half produce either well written pages nobody can find or a clean site with nothing worth ranking on it.

  • Will you use links you have paid for?

    No. Buying links is named in Google's spam policies as a link scheme, and the demotion it earns arrives without warning and at the worst time. References are pitched on merit: something worth citing, offered to people with a reason to cite it. That is slower, it is harder to sell in a proposal, and it is the only version that survives the next update.

  • What should an SEO agency report every month?

    What changed, what it moved and what comes next. An SEO company that reports only rankings is leaving out the part you actually pay for, which is whether enquiries went up. Ask for the number of enquiries next to the positions, with written commentary rather than a pack of charts.

  • How do we choose an SEO company in India?

    Put the same four questions to every SEO agency. India has excellent firms and poor ones, like every market. Where will the links come from? How many pages a month, and who reads each one? What is the source of each figure in your case studies? Which of Google's spam policies worries you most about my site? Delivery costs less in India, but the method should be the same as anywhere else.

  • Is an SEO service different from an SEO retainer?

    Only in name. What matters is what is inside it. A monthly SEO service that is three blog posts is not the same thing as one that includes technical fixes, internal linking and the content that actually earns links, even where the invoice looks the same.

  • Do we need an SEO expert based in India?

    Not necessarily. Search works the same way wherever the person doing the work sits, so judge the method and the reporting, not the location of the SEO expert. India matters in one case: when your market is Indian and the language, the competitors and the buying habits need to be understood from experience rather than researched from a distance.

Often bought together

Related services

AI-search visibilityPeople increasingly ask ChatGPT, Gemini and AI Overviews instead of scrolling ten blue links.Read moreGoogle Business ProfileWinning the map pack and the near me searches.Read moreGoogle AdsA paid search agency judged on cost per lead, not clicks.Read moreEvery serviceAll twenty-eight, in one index, with what each one starts at.See them all

Before you hire anyone

The SEO that works for six months and then takes the site with it.

Most of what is sold as SEO in this market breaks Google's published rules. It works for a while, which is the problem: by the time it stops working, the agency has been paid and you own the damage. Here is what is being done, how it is detected, and what it costs when it is.

Nothing below accuses anybody. These are documented practices and every policy named is published by Google. Read it as the list of questions to put to whoever you hire, including us.

The three rules that changed everything

Google named three new violations in March 2024 and has enforced them harder every year since. Most of the market has still not adjusted.

Scaled content abuse
Mass produced pages that exist to rank rather than to help anyone. This has been the most aggressively policed violation since 2024, and the June and August 2026 updates both targeted it.
Site reputation abuse
Publishing commercial content on somebody else's strong domain purely to borrow its ranking power. Often sold as a guest post or a partnership.
Expired domain abuse
Buying a dead domain that still has authority and repurposing it for unrelated content.

The reason these matter to you rather than to your agency is simple. Two of the three are things an agency can do on your behalf, on your domain, without ever telling you the name of what they are doing.

Buying links, dressed up as earning them

If somebody promises a number of links per month, they are buying them. Links that are earned cannot be forecast.

What it isHow it is doneHow it is caught
Private blog networksA network of sites built to look independent, on different hosts and registrars, existing only to link to paying clients.The pattern of outgoing links. Too many links to the same targets, anchor text that is too neatly optimised, placement that follows a rule rather than an editor's judgement.
Paid linksMoney or product for a link that passes ranking credit, usually through a broker or a guest post marketplace.Price lists get found. Sites selling links have their outgoing links devalued in bulk, and the buyers receive a manual action.
Link exchanges at scaleReciprocal linking industrialised into rings of hundreds of sites.Reciprocal patterns are trivial to see at the level of the whole link graph.
Comment and profile spamAutomated posting of links into any field on the internet that accepts a URL.Almost entirely ignored now. Mostly it is just wasted money.
Expired domain abuseBuy a domain with a history, rebuild it as something unrelated, point it at the client.A sudden change of subject measured against a historic link profile. Now a named policy in its own right.

Pages built for a crawler, not a reader

The most common version in India is the city page. One page per city, near identical, name swapped. It is called a doorway and the penalty lands on the whole domain.

What it isHow it is doneHow it is caught
Scaled content abuseHundreds or thousands of pages spun from one template or generated in bulk. Cheap since AI, which is why it became the top enforcement target.Template detection, near duplicate clustering and engagement data. The hardest hit category of 2026.
Doorway pagesA page per city, per suburb, per service and city pair, all nearly the same, all funnelling to one place.Near duplicate detection across a URL pattern. The demotion applies to the domain, not only to the thin pages.
Scraped contentCompetitors or feeds republished with light edits.Canonical and first publication signals.
Keyword stuffingThe phrase repeated far past anything natural, including in footers and image alt text.Trivially. It has not worked in more than a decade and it still gets sold.
Spun articlesExisting articles synonym swapped into new ones.Same as scraped, and the result reads like nothing a person would write.

One distinction worth holding on to, because it is the one most often got wrong. Google does not ban content written with AI. It bans bulk content that adds nothing, however it was produced. AI assisted, expert edited and genuinely useful is compliant. Four hundred pages a month is not, whoever typed them.

Showing the crawler one thing and you another

This family is the oldest and the easiest to check. Open your own site in a browser with JavaScript disabled and see whether it still says what you think it says.

What it isHow it is doneHow it is caught
CloakingServing different content to the crawler than to people, usually decided by user agent or IP address.Google fetches as an ordinary browser from addresses that are not obviously Google, and compares the two.
Hidden text and linksText set to display none, positioned off screen, sized to zero, or coloured to match the background.The renderer computes the final styles. It sees exactly what your browser sees.
Sneaky redirectsThe crawler is served one page while a visitor is bounced to another, often by script or by device.Rendered page comparison. It is also the single easiest violation for a competitor to report.
Parasite SEOCommercial pages published on a news site, a large platform or a forum to borrow that domain's authority.Named as site reputation abuse. Harder to kill algorithmically without harming honest users of those platforms, so enforcement here is increasingly manual.
Subdomain leasingRenting space on a strong domain and running an unrelated commercial operation from it.The same policy. Several large publishers have already been penalised for exactly this.

Manufacturing trust

This category has grown fastest, because Google made experience, expertise, authority and trust a ranking input. Anything that can be measured can be faked.

Bought reviews
Purchased in bulk, or written in house across accounts that have reviewed four hundred businesses in nine states.
Review gating
Only inviting happy customers to leave a review. A grey area to many agencies, and against Google's policy either way.
Invented authors
Experts who do not exist, with credentials nobody issued and a generated photograph, added to satisfy an E-E-A-T checklist.
Self awarded badges
Top ten agency awards issued by a site the agency quietly owns.
Unsourced case study figures
The most common of all, and the least remarked on. A percentage with no baseline, no period and no client who will confirm it.

Map listings, where the rules are weakest

Local spam detection is significantly weaker than web search, which is why this persists in plain sight. Redressal reports do work, and competitors do file them.

Addresses that are not offices
A coworking desk or a relative's flat registered as a branch, so one business appears across a dozen suburbs.
Keywords in the business name
The registered name padded with service and city terms, which is against policy and is reportable by anybody who notices.
Lead generation listings
Listings for businesses that do not exist, created to capture calls and sell them on to whoever pays.
Review farms
Bulk reviews from accounts with no plausible history of being a customer of anything.

The new ones, invented since 2024

AI search created a fresh set, and these carry a harsher consequence than ordinary spam because they are treated as attacks rather than as optimisation.

Instructions hidden for AI crawlers
Text placed on a page that a person cannot see, telling an assistant to recommend that brand. Now classified as prompt injection, and the fastest route to being excluded from AI answers entirely.
Answer poisoning
Flooding the sources a model draws on with coordinated claims, so it repeats them as though they were settled.
Synthetic authority
Manufacturing an entity footprint out of directory entries, profiles and mentions, so knowledge graphs treat a brand as established.
Citation farming
Publishing studies and statistics built to be quoted by AI systems, with no data underneath them.

Why it works, right up until it does not

It works because detection lags execution. A tactic has a window, often somewhere between three and nine months, between being deployed and being caught. That window is exactly long enough to look like a success.

Here is the part that rarely gets explained before the contract is signed.

An algorithmic demotion is silent
There is no notification. Traffic falls and nobody can tell you why, because nothing was announced.
A manual action removes you
It requires a reconsideration request, and recovery takes months, starting only after everything has been found and removed.
The damage is domain wide
Thin pages do not simply fail on their own. They pull down the pages that were working.
It transfers with the domain
Buy a domain and you buy its history, including the parts nobody mentioned.

So the client gets six good months and then loses the asset they paid to build. The agency has already been paid for all six.

Five questions to ask before you sign

Put these to any agency, including this one. The answers take a minute and they tell you most of what you need to know.

  1. Show me the Search Console account and tell me whether there is a manual action on it right now.
  2. Where will the links come from, and what happens in a month when none are earned?
  3. How many pages will you publish a month, and who reads each one before it goes live?
  4. Name one figure in your case studies and tell me the baseline, the period and who can confirm it.
  5. Which of Google's published spam policies have you read, and which one worries you most about my site?

An agency that answers all five quickly has thought about them before. An agency that treats the questions as an insult has answered them for you.

If it has already happened to you

Most sites we are asked to rescue arrive with at least one of these in place, usually inherited and usually undisclosed. It is recoverable, and the order matters.

  1. 01
    Check for a manual action first

    Search Console says plainly whether there is one. It changes everything that follows, so nothing should be quoted before it is known.

  2. 02
    Audit the link profile

    Look for network footprints and bought placements, then disavow what cannot be removed.

  3. 03
    Look for the doorway pattern

    It is visible in the URL structure alone. Near identical pages across a city or service pattern are the usual find.

  4. 04
    Check the map listing

    Stuffed business names and addresses that are not offices are both reportable and both easy to correct.

  5. 05
    Consolidate rather than delete

    Thin pages that cover a real subject should be merged into one page worth reading, not simply removed.

We publish a written diagnosis before any of this is agreed. It names what was done, what it will take to undo, and what can realistically be recovered. It is yours, and you are free to hand it to whoever you like.

Policies referencedGoogle Search spam policiesGoogle Search EssentialsGoogle Business Profile guidelines

The long version, on corporate sitesBeing cited by AI, done honestlyMap listings, within the rulesAsk us to check your site

Who wrote this

Written and maintained by the team at Tech Conversion Persuasive Private Limited, a technical and digital business-growth partner founded in 2024, working with clients in India, the UAE and the USA.

Experience
SEO, since 2024
Last reviewed
October 2026

Insights

The thinking behind the work, in the open.

We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.

7 published

All writing

Next step

Tell us what is not working.

A one-hour business growth strategy discussion, not a pitch. We look at your market, your competitors and what your customers search for, then tell you what we would do first.

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