Website development and marketing agency
Website redesign services for a site that works but no longer sells.
Tech Conversion provides website redesign services in India, the UAE and the USA for businesses whose sites work but no longer sell, measuring what the current site earns before anything changes and carrying its rankings, addresses and best content across to the new one.
Rebuilding an existing site while protecting what it already earns. The pages that rank are mapped and carried across, the old addresses keep working, and the parts that were costing you enquiries get fixed.
- An audit of what is working
- A redirect map
- Content carried over deliberately
- The rebuild itself
Typical timelineSix to twelve weeks, depending on how many pages carry over and how much content is being rewritten rather than moved.
Who needs this
The site is not broken. It is just not working.
Nothing is technically wrong. It loads, the forms send, the content is accurate. It simply looks like it was built some years ago, says what the business used to do, and sends the people who arrive somewhere other than the enquiry. The hesitation is understandable: a rebuild risks losing whatever the current site does earn.
The site is five years old or more
It was built for the web as it was then. The phone traffic, the search results and the expectations have all moved.
The business changed and the site did not
You sell something different, or to somebody different, and the site still describes the old thing.
It ranks, and that is the only reason you have not touched it
The fear of losing traffic is the real blocker, and it is a reasonable one.
Every change needs somebody else
The person who built it is gone, or expensive, or slow, and so nothing changes.
- You avoid sending people to the site
- It describes a business you have moved on from
- It was built for a desktop and the traffic is phones
- Changing anything means asking whoever built it
What the work is
What is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01An audit of what is working
Which pages get traffic, which rank, which earn enquiries. Those are protected before anything is drawn.
- 02A redirect map
Every old address mapped to its new one, written before launch rather than discovered afterwards from an error log.
- 03Content carried over deliberately
What earns its place moves, what does not is cut, and the decision is written down rather than made by whoever is copying and pasting.
- 04The rebuild itself
A new site in Next.js or WordPress, shaped around the decision you need a visitor to make.
- 05A launch checklist
Analytics, search console, sitemaps, certificates and the redirect map, verified after go live, not assumed.
- 06A watching period
Rankings and errors checked in the weeks after launch, when the problems actually surface.
Not included
- Brand identity, if the logo and palette need redoing
- Content written from scratch beyond the pages in scope
- Ongoing maintenance, which is a separate monthly service
- Paid advertising to replace traffic while the rebuild settles
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
Rankings carried across deliberately
Redirects and page mapping are done before launch, which is the difference between a redesign and a reset.
The site says what you do now
Not what you did when it was built.
Changes stop needing a developer
The rebuild puts the parts you edit in your hands.
You can see the difference
Before and after, published full page, rather than described.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- Core Web Vitals↗
Google's published page experience measures. A rebuild that is slower than what it replaced has failed, and this is how that is checked rather than felt.
- WCAG 2.2, level AA↗
Contrast, keyboard operation and screen reader behaviour, designed in during the rebuild rather than retrofitted when somebody asks.
- HTTP 301 redirects↗
Permanent redirects, one old address to one new address, so search engines pass the old page's history to the new one instead of dropping it.
How it runs
A website redesign, step by step
Five steps, and what each one hands you at the end of it.
- 01
Understand
What the business sells now, who buys it, what competitors' sites say, and where the current site gets that wrong.
You getA short brief on what the new site has to say, and to whom.
- 02
Measure
What the current site earns: traffic, rankings, enquiries, and which pages produce them.
You getA written list of what must not be lost.
- 03
Map
Every existing address matched to where it will live, including the ones nobody remembers.
You getThe redirect map, agreed before design starts.
- 04
Rebuild
Design and build, with the protected pages treated as fixed points rather than blank slates.
You getThe new site on a staging address.
- 05
Launch and watch
Go live, then check rankings, errors and analytics weekly while things settle.
You getA post launch report, and fixes for anything that moved the wrong way.
- 01Understand. A short brief on what the new site has to say, and to whom.
- 02Measure. A written list of what must not be lost.
- 03Map. The redirect map, agreed before design starts.
- 04Rebuild. The new site on a staging address.
- 05Launch and watch. A post launch report, and fixes for anything that moved the wrong way.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- The rebuilt site
- A written redirect map, old address to new
- An audit of what was kept, cut and why
- A launch checklist, signed off after go live
- A post launch report on rankings and errors
How long
Six to twelve weeks, depending on how many pages carry over and how much content is being rewritten rather than moved.
You bring
- Access to the current site, hosting and domain
- Analytics and search console access, or permission to set them up
- Whoever owns the content, available for decisions
- One person who can sign off
What it costs
Priced as a website engagement
Priced as a website engagement. A redesign is usually cheaper than a first build, because the content and the structure already exist, and more expensive than a template, because the mapping work is real.
Starts from
₹25,000
$500 if you pay from outside India.
Four to six weeks, longer for a store
All three engagements, side by sideWhat moves the figure
- How many pages carry over
- Whether content is rewritten or moved
- How much of the old site has no record
- Whether ecommerce or a portal is involved
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Launching without a redirect map
The single most common way a redesign loses traffic. Every old address that returns an error is a page search engines had already decided to trust.
Redesigning the pages that already work
The page earning the enquiries is the one nobody should be reinventing on instinct.
Changing the site and the platform and the content at once
When something drops afterwards, nobody can tell which of the three caused it.
Measuring nothing beforehand
Without a starting position there is no way to know whether the new site is better, and the argument becomes a matter of taste.
The honest comparison
Before you hire a website redesign agency, the alternatives
Including the options where you do not hire us. One of them is right for some readers of this page.
Leave it alone
It earns what you need and you have somewhere better to spend.
Nothing now, and a larger rebuild later.
Restyle the existing site
The structure is sound and it is only the look that dates it.
Less, and faster, but the underlying problems stay.
Start a new site on a new domain
The brand itself is changing and the old name is going.
You give up the old site's search history entirely.
A redesign from us
The site has something worth keeping and something worth losing.
A website engagement, and the traffic carried across deliberately.
Proof
A real one, not a mockup
Every rebuild is published on the before and after page, each as the old site and the new one side by side at full height. Vivs Legal is one of them: a dense, dated practice site rebuilt around the two questions a client actually arrives with.
Legal services
Vivs Legal
A dense, dated practice site rebuilt around the two things a client arrives wanting: can you handle my matter, and how do I reach you.
See it before and afterWho delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed Imran MFounder & Director
Rohit NagarHead of Creative Design
SakshiHead of SEO & Organic Growth
Questions
Website redesign services questions, answered
The things people ask about website redesign before they buy it.
Will a website redesign hurt my search rankings?
It can, and that is the risk the work exists to manage. Rankings drop when old addresses stop working and search engines find errors where trusted pages used to be. A redirect map written before launch, mapping every old address to a new one, is the best protection there is. Ask any website redesign services company to show you the redirect map from a past project.
What are the advantages of website redesign over a brand new site?
You keep what already works: the addresses other sites link to, the pages search engines already trust, and the content that already brings enquiries. A redesign usually costs less than a first build too, because the content and structure already exist. A new site on a new domain only makes sense when the brand itself is changing.
How long does a website redesign take?
Six to twelve weeks in most cases. What moves it is how many pages carry over and whether content is being rewritten or simply moved.
Do you sell fixed website redesign packages?
No, because two sites of the same size can need very different work. A redesign is priced as a website engagement, set by how many pages carry over, whether content is rewritten, and whether a shop or portal is involved. The figure is agreed in writing before any work starts.
What happens to my old pages?
Each one is either kept, merged into another page, or retired. Whichever it is, the old address redirects permanently to wherever the content now lives, so links from other sites keep working.
Can I see redesigns you have done?
Yes. Every rebuild is published before and after at full height on the before and after page, with the client named, so you can judge the work before a strategy discussion.
Do you redesign sites you did not build?
Almost always. A redesign by definition starts with somebody else's site, and the first step is measuring what it currently earns so that none of it is lost.
Do you offer website redesigning services in India only?
No. Clients in the UAE and the USA get the same website redesign services. India is our home market, and the research, the redirect map and the launch checks are identical wherever you are.
Can you guarantee our rankings will not drop?
No. Search engines re-evaluate a site after any major change, and short dips can happen even when everything is done right. What we promise is a measured starting point, a complete and tested redirect map, checks after launch, and fixes for anything that moves the wrong way.
Often bought together
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Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing
