Website development and marketing agency
Answer engine optimisation for buyers who ask an AI before they search.
Tech Conversion provides answer engine optimisation for businesses in India, the UAE and the USA that are missing from the answers ChatGPT, Gemini and Google's AI Overviews give their buyers, making their facts consistent, clearly marked up and easy to quote, then measuring whether they are named.
People increasingly ask ChatGPT, Gemini and AI Overviews instead of scrolling ten blue links. This is the work of being the source those answers are built from.
- Baseline citation audit
- Entity clarity
- Structured data
- Quotable content
Typical timelineA baseline in two weeks. Shifts in how assistants describe you usually appear over one to two quarters.
Who needs this
You are being summarised, and you were not asked.
A growing share of searches now end in an answer rather than a click. If your site is not structured to be read, quoted and attributed by those systems, a competitor gets named in the answer and you never see the visit or the miss.
Impressions hold and clicks fall
The searches still happen. An answer now sits above them, assembled from somebody's material, and not from yours.
An assistant describes you wrongly
You have asked one about your own business and it named an old service, an old address or a competitor. That description is now somebody's first impression of you.
Your facts differ in several places
The site, the profile, the directory listing and an old press release each say something different, so the safest thing a model can do is quote somebody else.
Your category is summarised without you
Buyers ask an assistant who to consider before they search. If you are not in that list the enquiry never happens, and nothing in your analytics records the miss.
- Impressions hold up while clicks fall
- Asking an AI assistant about your category never names you
- Your facts are stated differently in three places online
- Nothing on the site is written as a direct answer to a question
What the work is
AI search optimisation: what is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01Baseline citation audit
We ask the major assistants the questions your buyers ask and record who gets named today.
- 02Entity clarity
One consistent set of facts about your business across the site, schema, profiles and directories.
- 03Structured data
Organisation, service, FAQ, article and product markup implemented and validated.
- 04Quotable content
Pages that answer the question in the first two sentences, in a form a model can lift without distorting it.
- 05Source presence
Being present and accurate on the third-party sources these systems lean on for a category.
- 06Citation tracking
A repeated measurement of whether you are named, and how you are described when you are.
Not included
- A guaranteed citation in any assistant, which nobody is in a position to sell you
- Paid placements inside AI products, which are advertising and a separate thing entirely
- The underlying SEO programme, where the site's technical foundations are the blocker
- Answer content in other languages, unless translation is scoped at the start
What changes
What better AI search visibility gives you
For the business, not for the website. What we do is the previous section; this is what it is for.
One set of facts, everywhere
What you do, where you are, what you sell and who you serve say the same thing on the site, in the markup and on every profile that carries them.
Pages that can be quoted without distortion
The answer sits in the first two sentences, in plain language that survives being lifted out of your page and dropped into somebody else's paragraph.
Facts stated rather than inferred
Structured data puts the organisation, the services, the location and the common questions into a form that does not depend on a model reading your prose correctly.
A measured baseline, then a trend
The same buyer questions, asked of the same assistants on a schedule and recorded, so whether you are named is something you watch rather than guess at.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- Google AI features in Search↗
Google's own documentation of how content is used in AI Overviews and AI Mode, including the controls a site has over it. The work follows what is documented rather than what is rumoured.
- Google Search Essentials↗
Eligibility comes first. A page that does not meet the basic technical and content requirements will not be quoted by a feature built on top of them.
- schema.org structured data↗
Organisation, service, FAQ, article and product markup, implemented and validated, so the facts about your business are stated in a machine readable form instead of left to be inferred.
- RFC 9309, the Robots Exclusion Protocol↗
The standard behind robots.txt, which is also where a site decides which crawlers, including AI crawlers, may read it. Worth deciding deliberately rather than inheriting from a theme.
- llms.txt↗
A proposal rather than a standard: a plain file describing a site's key content for language models. We implement it where it costs little, and do not pretend it is widely adopted or earns citations on its own.
- Google spam policies↗
The list of what gets content demoted, including scaled content abuse. Answer led writing sits close enough to mass produced content that the line has to be respected on purpose.
How it runs
Generative engine optimisation services, step by step
Six steps, and what each one hands you at the end of it.
- 01
Baseline
We ask the major assistants the questions your buyers actually ask, and record who is named, in what order, and how you are described on the occasions you appear at all.
You getA baseline citation report, with the prompts written down so they can be repeated.
- 02
Reconcile the facts
Every claim about your business is collected from the site, the markup, the profiles and the directories, and the differences resolved into one agreed version.
You getAn entity fact sheet, and a list of every place that contradicts it.
- 03
Structure
Organisation, service, article and FAQ markup implemented and validated, so the agreed facts are stated in a form a machine does not have to interpret from your paragraphs.
You getStructured data live and validating cleanly.
- 04
Write answers
Pages and sections that answer one question in the first two sentences and then earn the rest of the reader's attention, which is what makes a passage safe to quote.
You getPublished answer led pages and rewritten page openings.
- 05
Correct the sources
The profiles, directories and third party listings these systems lean on for your category are corrected to match the fact sheet, one at a time and recorded.
You getCorrected profiles, with a log of what was changed where.
- 06
Measure again
The same prompts on the same schedule, compared against the baseline, with commentary on what moved and what is worth doing next.
You getA recurring citation report and an agreed next step.
- 01Baseline. A baseline citation report, with the prompts written down so they can be repeated.
- 02Reconcile the facts. An entity fact sheet, and a list of every place that contradicts it.
- 03Structure. Structured data live and validating cleanly.
- 04Write answers. Published answer led pages and rewritten page openings.
- 05Correct the sources. Corrected profiles, with a log of what was changed where.
- 06Measure again. A recurring citation report and an agreed next step.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- Baseline AI citation report
- Entity and fact consistency fixes
- Structured data implementation
- Answer-first content published
- Profile and directory corrections
- Recurring citation tracking report
How long
A baseline in two weeks. Shifts in how assistants describe you usually appear over one to two quarters.
You bring
- Site access, or your developers, so markup and page changes can actually ship
- Control of your profiles and listings, or the logins for whoever holds them
- A decision on the facts: one legal name, one address, one description of what you sell
- Somebody who can answer the buyer questions properly, because a shallow answer is not quotable
- Patience over several months, since these systems change on their own schedule and not on yours
What it costs
Priced as a digital marketing engagement
Priced as a monthly digital marketing engagement, rolling. The published figure is where a small programme starts. Answer engine work is usually bought alongside SEO rather than instead of it, because the foundations are shared and paying twice for the same technical work helps nobody.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How many buyer questions are tracked, and across how many assistants
- How inconsistent the current facts, profiles and listings are
- How much answer led content is written each month
- Whether structured data has to be built from scratch or corrected
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Treating it as an entirely separate channel
Crawlability, authority and clear writing serve both search results and generated answers. A programme sold as wholly new work is usually selling you your own SEO a second time.
Mass producing question pages
Thin pages written to catch every phrasing of a question are what the spam policies describe as scaled content abuse, and the demotion costs more than the citations were worth.
Leaving the contact page contradicting everything
The dullest fix and the one most sites fail. A different address, name or number on one page is enough to make the safest citation somebody else.
Promising a citation
These systems are not ranked lists and they change without notice. Anyone selling a guaranteed mention inside an assistant is describing something they do not control.
The honest comparison
What else you could do
Including the options where you do not hire us. One of them is right for some readers of this page.
Do nothing and watch
Your category is not yet being answered rather than searched, and clicks are holding steady. A defensible position for another quarter or two.
Nothing now, and a later start than the competitor who did not wait.
Fix the facts yourself
You have somebody who will work through the site, the markup and the profiles methodically. Most of the value sits here.
Their time, and no measurement of whether any of it changed anything.
Buy SEO alone
The site's foundations are the real problem. Fix those first and a good share of answer visibility follows without a separate engagement.
The monthly SEO engagement, with no citation tracking and no baseline to compare against.
An answer visibility programme from us
Buyers in your category ask assistants before they search, and you need to know what they are told.
From the monthly marketing starting price published on this page, usually bought alongside SEO.
Proof
What this looks like in practice
There is no client case study for answer engine work on this site yet, and we are not going to dress one up. The practice is recent, the measurement is young, and a case study published before the tracking has run long enough would be a story rather than evidence. What is published is our own thinking: the article on answer engine optimisation for AI driven search visibility, and the one on generative engine optimisation services, both in the insights section. They set out the method in full, including what it cannot promise.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
SakshiHead of SEO & Organic Growth
Mohammed Imran MFounder & Director
Questions
Answer engine optimisation questions, answered
The things people ask about ai-search visibility before they buy it.
What does answer engine optimisation involve?
Answer engine optimisation, or AEO, is the practice of structuring a website so that AI assistants and search features can quote it accurately as a source. Where SEO competes for a position in a list, AEO competes to be the material the answer is written from. You will also see it written answer engine optimization, which is the American spelling of the same thing.
What is the difference between SEO and GEO?
SEO aims to rank a page in a list of results. GEO, generative engine optimisation, aims to be cited inside a generated answer. They share foundations such as crawlability and authority, but GEO puts more weight on factual consistency, structured data and content written as direct answers.
Does structured data help with AI search?
Yes. Structured data states facts unambiguously rather than leaving them to be inferred from prose, which makes a page easier to quote correctly. It does not guarantee citation, but inconsistent or missing markup makes a site easier to skip.
What does generative engine optimisation actually reward?
Being the sentence, not the link. SEO competes for a position in a list; generative engine optimisation competes to be the material the answer is assembled from. The unglamorous truth is that AI search visibility mostly rewards saying the same facts about yourself everywhere, which is why most sites lose it on their own contact page.
How much does answer engine optimisation cost?
It is a monthly digital marketing engagement and starts at the figure published on this page, in rupees, with a dollar price for clients paying from outside India. It is most often bought alongside SEO rather than instead of it, because the technical foundations are shared and there is no sense in paying for them twice. What sets the figure is how many buyer questions are tracked, how inconsistent the current facts are, and how much answer led content is written each month.
Can you guarantee my business is mentioned by ChatGPT or Gemini?
No. These systems are not ranked lists, they change without notice, and no supplier controls what they say. What is controllable is being accurate, consistently described, structured so your facts can be read without interpretation, and present on the sources these systems draw from for your category. The measurement then tells you whether it is working, which is a different promise and an honest one.
Is answer engine optimisation just SEO with a new name?
It shares most of its foundations, and anyone claiming otherwise is selling you your own SEO twice. What differs is the emphasis. Ranking rewards a page that deserves a position in a list. Being quoted rewards factual consistency across every place you appear, structured data that states rather than implies, and passages that answer a question at the top and survive being lifted out of the page.
What are AI SEO services, and how do they differ from ordinary SEO?
AI search optimisation aims at being quoted rather than ranked. Google ranks pages; an answer engine cites statements. So the work is structuring each answer to stand on its own, marking it up accurately, and being corroborated somewhere other than your own website.
What does a GEO optimisation agency actually do?
Generative engine optimisation services cover the same ground under a newer name: making your pages quotable, your facts checkable and your brand present in the places models draw from. Anyone promising a ranking inside an AI answer is selling something nobody can deliver.
Is AEO answer engine optimisation the same as GEO?
Broadly, yes. AEO answer engine optimisation tends to describe the answer layer, such as Google's AI Overviews, and GEO tends to describe generative engines like ChatGPT. Both mean the same thing in practice: being the source an answer is built from.
Often bought together
Related services
SEOTechnical, on-page and content SEO run as one programme.Read moreCustom websitesA site written from scratch for your business, not bent out of a theme.Read moreGoogle Business ProfileWinning the map pack and the near me searches.Read moreEvery serviceAll twenty-eight, in one index, with what each one starts at.See them all
Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing