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Digital marketing blog: real-world lessons for business growth.
Written for business owners and decision-makers by the people who do the work: practical lessons on websites, search, AI search and conversion.
GuidesHow to choose a managed service providerHow to choose a managed service provider: how the models differ, what an SLA promises, who owns your tenant and licences, and what the exit clause says.
SEO & AI SearchWhat is answer engine optimisation (AEO)?What is answer engine optimisation? Answer engines quote sources rather than list them, which changes which pages get retrieved and which facts get trusted.
SEO & AI SearchWhat is generative engine optimisation (GEO)?What is generative engine optimisation, and how do you buy it without paying twice for your own SEO? What it contains, how it is priced, what is impossible.
Web DevelopmentMobile first web design for B2C brandsResponsive is not mobile first web design. What changes when a consumer site is built for a phone in one hand: decision order, page weight, forms and checkout.
SEO & AI SearchSEO for a website redesign: keeping what already ranksSEO for a website redesign is a sequence: an inventory, a decision per URL, a redirect map and what to watch after launch. Most traffic drops are preventable.
Website StrategyConversion focused web design: one decision per pageConversion focused web design is not a button colour. It is a page that makes one argument, answers the real objection and removes friction before the enquiry.
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