Website development and marketing agency
A Meta Ads agency for demand that does not exist yet.
Tech Conversion is a Meta Ads agency for businesses in India, the UAE and the USA that need to reach people who are not searching for them yet, producing tested Facebook and Instagram creative, fixing the tracking and reporting results against your own sales records.
A Facebook ads agency for people who are not searching for you yet. Meta and Instagram campaigns with creative built to stop the scroll, then measured properly rather than optimistically.
- Creative production
- Offer and hook testing
- Account structure
- Conversions API
Typical timelineTwo weeks to first campaigns. Creative testing runs continuously from there.
Who needs this
The creative is the campaign, and it is an afterthought.
On search, targeting does the work. On social, the creative does. Accounts stall because one video runs for months, everything is boosted from the page rather than built as a campaign, and iOS-era tracking gaps make the results look worse than they are.
The same video has run since last quarter
Performance decayed, the budget did not, and nothing new has been produced for an audience that has already seen it.
Posts are boosted instead of campaigns being built
Boosting optimises for engagement on a single post and hands you almost no control over objective, placement or measurement, which is why the reports look busy and the business does not.
The platform's numbers and sales do not agree
Attribution since the tracking changes both flatters and misses in the same report. Without server side events and a reconciliation, each side argues from its own dashboard.
Nobody is searching for what you sell
A new category, a new product, or an impulse purchase. There is no existing search demand to capture, so it has to be created in a feed instead.
- The same creative has run since last quarter
- Posts are boosted instead of campaigns being built
- Reported results do not match what sales sees
- No structured test has ever been run
What the work is
What is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01Creative production
Static and video built for the feed, in enough variants to actually learn something.
- 02Offer and hook testing
Structured tests on the two things that move performance most, before touching audiences.
- 03Account structure
Campaigns built for the platform's learning phase rather than fragmented into starvation.
- 04Conversions API
Server-side events so the platform optimises on data it can actually see.
- 05Audience strategy
Cold, warm and retention treated as different jobs with different creative.
- 06Honest measurement
Platform numbers reconciled against your own analytics and CRM.
Not included
- The advertising spend itself, which goes to Meta on your own card and never passes through us
- Creator and influencer fees, where a campaign uses them, which are paid to them directly
- Product photography and location shoots, unless they are scoped at the start
- Landing page builds, where the offer has nowhere to send the click
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
Enough creative to learn from
Static and video produced as genuine variants with different hooks and different offers, because on social the creative does the work targeting does on search.
Events the platform can actually see
Server side events through the Conversions API alongside the pixel, deduplicated, so optimisation is based on what happened rather than on what survived the browser.
Cold, warm and returning treated separately
Each becomes its own job with its own creative and its own definition of success, instead of one audience shown the same advertisement until it stops working.
Reporting reconciled to your own records
Platform figures read against your analytics and your CRM, with the gap between them explained in writing rather than argued about in a meeting.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- Meta Advertising Standards↗
Meta's published rules for what an advertisement may show and claim, including restricted categories and the personal attributes an ad may not imply. Creative is made to them, because a rejection costs the test and not just the ad.
- Meta Conversions API↗
Meta's documented server side event interface. Events are implemented to it and deduplicated against the pixel, so optimisation is fed data the browser can no longer be relied on to deliver.
- ASCI Code↗
The Advertising Standards Council of India's code for advertising that is honest, decent and not misleading. It applies to what the creative claims in this market whatever the platform approved.
- ASCI influencer guidelines↗
Where a campaign uses creators, disclosure of the material connection is not optional: a clear, upfront label. Briefs are written to these rules rather than left to the creator to interpret.
- Digital Personal Data Protection Act, 2023↗
Governs lead form data, customer list uploads for audience building, and what consent has to have been given before a list may be used for targeting at all.
- GDPR↗
Where you advertise to people in the EU it sets the lawful basis for tracking and for audience building, which changes what may be implemented rather than only what the banner says.
How it runs
Meta ads management, step by step
Six steps, and what each one hands you at the end of it.
- 01
Read the account and the creative
What has run, what decayed, what was ever genuinely tested, and whether the events feeding the platform can be trusted. The creative history usually explains more than the settings do.
You getAn audit of the account and a written creative post mortem.
- 02
Fix the measurement
Conversions API implemented alongside the pixel with deduplication, then verified with real events, because optimisation can only be as good as what the platform is able to see.
You getVerified server side events and a short measurement note.
- 03
Decide the offer and the hooks
What is being offered, and the handful of ways of opening the argument, agreed before anything is produced, so the test has an actual question inside it.
You getA test plan naming the offers and hooks to be produced.
- 04
Produce
Static and video built for the feed in enough variants to say something, at a quality the platform rewards and a cadence the account can sustain month after month.
You getA delivered creative set with variants, in every placement ratio.
- 05
Structure and launch
Campaigns built so the learning phase can complete rather than fragmented into starvation, with cold, warm and returning audiences separated deliberately.
You getLive campaigns and a written account structure.
- 06
Read, reconcile, iterate
Results read against your own analytics and CRM, winners scaled, decayed creative retired, and the next production brief written from what the test actually showed.
You getA monthly report reconciled to your records, and the next production brief.
- 01Read the account and the creative. An audit of the account and a written creative post mortem.
- 02Fix the measurement. Verified server side events and a short measurement note.
- 03Decide the offer and the hooks. A test plan naming the offers and hooks to be produced.
- 04Produce. A delivered creative set with variants, in every placement ratio.
- 05Structure and launch. Live campaigns and a written account structure.
- 06Read, reconcile, iterate. A monthly report reconciled to your records, and the next production brief.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- Creative set with variants
- Campaign structure built and live
- Conversions API implementation
- Test plan and results log
- Audience and exclusion strategy
- Monthly report reconciled to your CRM
How long
Two weeks to first campaigns. Creative testing runs continuously from there.
You bring
- Administrative access to the Business Manager, the ad account and the page, all in your own name
- A billing card on your own account, since spend never passes through us
- Product, service or footage we can work from, or a decision that we produce it
- Somebody who can approve creative quickly, because production cadence is the whole advantage here
- Access to the site to implement server side events, or an introduction to your developer
What it costs
Priced as a digital marketing engagement
Management and creative are priced as a monthly digital marketing engagement, starting at the figure published on this page. Advertising spend is separate and goes to Meta on your own card. On this channel the variable that moves the figure most is production: how much is made each month, and whether video is involved.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How much creative is produced each month, and how much of it is video
- Whether footage and product assets exist or have to be made
- How many markets, languages and audiences the account runs
- How much measurement work is needed before the reporting can be trusted
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Treating creative as the last step
On search, targeting does the work. On social, the creative does. An account with a sophisticated structure and one tired video loses to a simple account with a production habit.
Splitting the budget into starvation
Many small ad sets each gathering too little data keeps everything permanently in the learning phase. Fewer, better funded campaigns learn faster and cost less to learn from.
Judging the channel on the platform's own attribution
Read alone it will claim credit it did not earn and miss conversions it did, in the same report. Reconcile to your analytics and your CRM before deciding anything.
Boosting posts and calling it advertising
It optimises for engagement rather than for a business outcome, and it leaves you without the controls that make a channel improvable in the first place.
The honest comparison
Before you hire a paid social media agency, the alternatives
Including the options where you do not hire us. One of them is right for some readers of this page.
Organic social only
You already have an audience and something worth saying weekly. Slower, and it costs production time rather than media budget.
Consistent effort, and reach the platform decides rather than you.
Run it in house with creative bought in
Somebody in house enjoys the account and the real gap is production capacity.
Their time plus a production cost, with nobody accountable for the result end to end.
Put the budget into search
People already search for what you sell. Capturing demand that exists is usually cheaper than creating demand that does not.
A ceiling set by how many people search, which is why most accounts eventually need both channels.
Meta advertising from us
Your category is not searched for, or search is capped and you need demand created rather than captured.
From the monthly marketing starting price published on this page, plus your own media spend.
Proof
What this looks like in practice
We do not publish client results from advertising accounts. The figures belong to the client, they depend on margins and offers we cannot show, and a cost per acquisition quoted without either is decoration. What is worth judging instead is the production plan. Ask us, before signing anything, how much creative would be made in a month, who makes it, what the first test is trying to find out, and how the platform's report will be reconciled against your own records. An answer that is only about targeting is a warning.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed RahulHead of Digital Marketing
Questions
Meta Ads agency questions, answered
The things people ask about meta ads before they buy it.
Do Facebook ads still work?
Yes, for demand generation and retargeting, though they work differently than they did before platform tracking changed. Performance now depends far more on creative quality and server-side event data than on narrow audience targeting.
How much do Meta ads cost to run and manage?
There are two costs. The ad spend depends on your audience, your category and how well the creative performs, and it goes to Meta on your own card. Judge it on what each customer costs rather than on cost per click, and fund it well enough to reach the conversions a week the platform needs to finish learning. Management and creative are a monthly digital marketing engagement starting at the figure published on this page, in rupees, with a dollar price for clients outside India. The amount of creative made each month moves that figure most, because the creative is what the account lives on.
Should I boost posts or run campaigns?
Run campaigns. Boosting optimises for engagement on a single post and gives you almost no control over objective, placement or measurement. A campaign built in Ads Manager can be optimised toward an actual business outcome.
What do Meta ads management services include?
Mostly making things. On search, targeting does the work; on social, the creative does, and one video running since last quarter is the most common reason an account stalls. Meta ads management services that arrive without a production plan are selling you a dashboard. Instagram ads need the same answer: more ideas tested, measured honestly.
Do I need the Conversions API if the pixel is installed?
Yes, in practice. Browser based events are lost to privacy settings, blockers and in app browsers, and what the platform cannot see it cannot optimise towards. Server side events sent through the Conversions API and deduplicated against the pixel restore most of that signal, which often improves delivery before anything at all is changed in the campaigns themselves.
How much creative does a Meta account need?
More than most accounts are given. The reliable failure is one video running for months while the budget stays where it is. Plan for a regular production cadence with genuinely different hooks and offers rather than recoloured versions of a single idea, and retire creative once it has decayed instead of waiting for it to recover.
What should a Meta ads agency be responsible for?
The creative, not only the targeting. Meta's system does most of the audience work now, so a Meta ads agency reporting mainly on audiences and bids is taking credit for the machine's half. The variable you still control is what the ad says and shows.
Do we need a separate Instagram ads agency?
No. Instagram and Facebook are bought through the same system, so an Instagram ads agency and a Facebook one are the same service under two names. What should differ is the creative, which needs making for each surface rather than resizing across them.
What does a paid social advertising agency do that we cannot do ourselves?
Stop things faster. Most in-house teams keep a campaign alive because somebody made it. A paid social advertising agency should be turning off what is not working within days, and should be able to show you what it turned off.
Can you guarantee sales from Meta ads?
No. Meta decides who sees each ad, and your offer, price and product decide whether people buy. What we promise is a steady supply of tested creative, server-side tracking the platform can see, an account structure that lets it learn, and monthly reports checked against your own sales records.
Often bought together
Related services
Social media marketingA visual and verbal identity that holds together across every channel, and a content system that keeps it fed without burning out one person.Read moreGoogle AdsA paid search agency judged on cost per lead, not clicks.Read moreLanding pagesSingle-purpose pages built for a campaign, tested against a real alternative, and shipped fast enough to matter while the budget is still running.Read moreEvery serviceAll twenty-eight, in one index, with what each one starts at.See them all
Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing