Website development and marketing agency
Ecommerce web design for stores that get the visits and lose the sale.
Tech Conversion provides ecommerce web design and development for brands and retailers in India, the UAE and the USA whose stores get visits but lose buyers, planning the catalogue from research first and then building product pages and a checkout that people finish on a phone.
Online stores built around the moments people abandon: unclear pricing, slow product pages, and a checkout that asks for more than it needs.
- Platform decision
- Product page work
- Checkout reduction
- Merchandising tools
Typical timelineSix to twelve weeks depending on catalogue size and how clean the product data is.
Who needs this
Traffic arrives. The cart empties anyway.
Most stores do not have a traffic problem. They have a friction problem: product pages that load slowly, photography that cannot answer an objection, shipping costs revealed at the last step, and a checkout with fields no one needed to fill.
Traffic arrives and nobody buys
The analytics show visits and a cart that fills and empties. The problem is somewhere between the product page and the payment screen, and you cannot see where.
The store works on a laptop
Most of your visitors are on a phone and the checkout was clearly designed on a desktop. You have watched somebody give up on it.
You are outgrowing a hosted store
The platform that got you started now decides what you can sell, how you can price it, and what the page can say.
You cannot tell what is working
Ads run, orders arrive, and nothing connects the two well enough to say which product or channel is actually profitable.
- High add-to-cart rate, low completion rate
- Product pages take more than three seconds on mobile
- Delivery cost or time is not visible until checkout
- Search on your own site returns nothing useful
What the work is
What is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01Platform decision
Shopify, WooCommerce or custom, chosen on your catalogue size, margins and how you fulfil, not on habit.
- 02Product page work
The template that decides most of your revenue: imagery, variants, stock, delivery promise and objection handling.
- 03Checkout reduction
Every field, step and distraction reviewed against whether it earns its place.
- 04Merchandising tools
Collections, badges and upsells your team controls without a deployment.
- 05Ecommerce tracking
Clean purchase, cart and view events so the numbers you optimise against are trustworthy.
- 06Search and filtering
On-site search and filters that behave like the ones shoppers are used to elsewhere.
Not included
- Payment gateway and transaction fees, which you hold directly with the provider
- Product photography and copywriting, unless scoped at the start
- Stock, fulfilment and courier integrations beyond the ones named in the scope
- Advertising spend, which is a separate engagement
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
Product pages that answer the objection
Sizing, materials, delivery, returns and the question your customers keep emailing about, placed where the hesitation happens.
A checkout that holds on a phone
Fewer steps, real payment methods for your market, and error states that tell people what to fix.
Findable products
Category and product markup, clean URLs and search-led structure, so listings can rank rather than depending entirely on paid traffic.
Numbers you can act on
Ecommerce tracking configured properly, so revenue is attributed to product, channel and campaign rather than guessed at.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- PCI DSS↗
Card data is handled by the payment gateway and never touches the site, which is what keeps your compliance scope small. The build is designed to keep it that way.
- Consumer Protection (E-Commerce) Rules, 2020↗
Indian online sellers must display seller details, total price with all charges, delivery timelines, return and refund policy and a grievance officer. These are page requirements, not footer decoration.
- Legal Metrology (Packaged Commodities) Rules, 2011↗
Packaged goods sold online must show the declarations the rules require, including MRP inclusive of taxes, net quantity and the importer or manufacturer details.
- Digital Personal Data Protection Act, 2023↗
Governs customer accounts, order data and marketing consent, which has to be a separate, recorded choice rather than a condition of buying.
- schema.org Product and Offer markup↗
Product, price, availability and review markup written into the templates, which is what makes rich results in search possible.
- Core Web Vitals↗
Held on category and product templates specifically, because those are the pages that carry images and the pages where speed costs orders.
How it runs
Our ecommerce website development services, step by step
Six steps, and what each one hands you at the end of it.
- 01
Diagnose
We walk the current buying path on a phone, read the analytics, look at how competing stores sell, and find where people leave. Usually it is two or three specific steps.
You getA written diagnosis of the drop-off points.
- 02
Plan the catalogue
Categories, attributes, variants and how products will be found. Getting this wrong is expensive to fix once there are orders in the system.
You getA catalogue and navigation model.
- 03
Design the decision
Product, category and checkout templates designed around the questions customers ask before buying, reviewed on real devices.
You getClickable templates for the whole buying path.
- 04
Build and integrate
Store build, payment gateway, shipping and any stock system, with the compliance disclosures built into the templates rather than added later.
You getA working store on staging, with test orders placed.
- 05
Instrument and test
Ecommerce tracking, a full test purchase on each payment method, and checks on a mid-range phone. Redirects mapped from old product URLs.
You getVerified tracking, tested checkout, a redirect map.
- 06
Launch and hand over
Go live, watch the first orders, then hand over the code, the accounts and training for whoever runs the store.
You getA live store, source code, every login and training.
- 01Diagnose. A written diagnosis of the drop-off points.
- 02Plan the catalogue. A catalogue and navigation model.
- 03Design the decision. Clickable templates for the whole buying path.
- 04Build and integrate. A working store on staging, with test orders placed.
- 05Instrument and test. Verified tracking, tested checkout, a redirect map.
- 06Launch and hand over. A live store, source code, every login and training.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- Built and tested store
- Product, collection and checkout templates
- Payment, tax and shipping configuration
- Ecommerce analytics and event tracking
- Merchandising and fulfilment training
- Launch and post-launch monitoring
How long
Six to twelve weeks depending on catalogue size and how clean the product data is.
You bring
- Product data: names, descriptions, prices, variants and images, or a decision that we produce them
- Your payment gateway account, or a decision on which to open
- Delivery rules: who you ship to, what it costs and how long it takes
- Your return, refund and grievance policies, which the rules require you to publish
- GST details for invoicing, and whoever handles your accounts
What it costs
Priced as a website engagement
Priced as a website build, at the larger end when the catalogue is big. What moves it most is not the number of products but the number of ways a product can vary, and how many systems the store has to talk to.
Starts from
₹25,000
$500 if you pay from outside India.
Four to six weeks, longer for a store
All three engagements, side by sideWhat moves the figure
- How many products, and how many variants each has
- Payment methods and whether subscriptions are involved
- Stock, shipping and accounting integrations
- Whether product content is supplied or produced
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Designing the homepage first
Almost nobody enters a store on the homepage. The product page is the page that sells, and it is usually the last one anybody looks at properly.
Hiding the delivery cost until checkout
The most reliable way to lose an order in the final step, and under the e-commerce rules the total price is meant to be shown anyway.
Launching without a test purchase on every method
Every payment method fails differently. If nobody has bought something with each one on a real phone, the launch is an experiment.
Losing the old product URLs
A replatform without a product-level redirect map throws away every listing that ranked and every link anyone ever shared.
The honest comparison
Before you hire an ecommerce web design company, the alternatives
Including the options where you do not hire us. One of them is right for some readers of this page.
Fix the checkout on the current store
The store is broadly fine and the drop-off is in the final steps. Cheapest intervention with the most direct effect on revenue.
Days rather than weeks, with the platform's limits unchanged.
A hosted platform, set up well
A straightforward catalogue, standard payments and no unusual requirements. A good hosted store beats a badly built custom one every time.
A monthly fee and transaction share, with limits on what pages can say.
Marketplace only
You are testing whether the product sells at all. Start there, learn, then build.
Commission per order, and no customer relationship of your own.
A store built by us
Complex variants, several integrations, a brand the platform templates cannot express, or search traffic you need to own.
From the starting price on this page, set by catalogue and integrations.
Proof
What this looks like in practice
We do not publish client revenue figures, because they are not ours to publish. What the portfolio does show is the buying path: open any store we have built on a phone and judge the product page and the checkout the way a customer would.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed Imran MFounder & Director
Rohit NagarHead of Creative Design
SakshiHead of SEO & Organic Growth
Questions
Ecommerce web design questions, answered
The things people ask about ecommerce before they buy it.
Should we use Shopify, WooCommerce or a custom store?
Let the catalogue decide, not habit. Shopify suits teams who want payments, hosting and updates handled and are happy to pay per transaction. WooCommerce suits businesses already on WordPress that need unusual pricing or delivery rules and have someone to maintain it. A custom store is worth it when variants are complex or several systems must talk to each other. If stock and accounts already live in Odoo, its ecommerce module can make sense, but that is a decision about your operations rather than the website.
Why do people abandon the cart?
The usual causes are a delivery cost that appears only at checkout, a forced account sign-up, slow pages on a phone, and unclear delivery dates. Each one can be fixed without redesigning the whole store.
How fast should an ecommerce product page load?
Aim for the main content to appear within 2.5 seconds on a mid-range phone on mobile data. Google measures this as Largest Contentful Paint. Past three seconds, every extra second costs orders.
How much does ecommerce website development cost?
An ecommerce build from Tech Conversion is priced as a website engagement and starts at the figure published on this page, usually higher than a brochure site. The number of ways a product can vary, the payment methods and the integrations move it more than the product count does. Gateway and transaction fees are paid to your provider directly, so we add no margin to your payments.
What does an ecommerce website need to include legally in India?
Under the Consumer Protection (E-Commerce) Rules 2020, an online seller must show seller details, the total price including all charges, delivery timelines, the return and refund policy, and a named grievance officer with contact details. Packaged goods need further declarations under the Legal Metrology rules. These belong in the page templates, not in a footer link nobody reads.
What do your ecommerce website development services include?
Catalogue structure, product and category templates, checkout, payments, shipping rules, tracking, and the connections to whatever holds your stock and accounts. The visible design is the smaller part of the work. An ecommerce website development company that shows you only page designs is showing you the part that goes wrong least often.
Do you work as a Shopify development company, or build custom?
Both, and we will tell you honestly which one fits, even when the answer is the cheaper option. Shopify suits most stores and removes a lot of maintenance. A custom build earns its cost when your pricing logic, your integrations or your checkout cannot live inside a platform.
How do we choose an ecommerce web design company?
Buy something on a store they built, using your own phone. Then ask how they plan a catalogue, what happens when a payment fails, and how old product addresses are moved during a rebuild. Most of what decides whether a store sells is structure, so a company that leads with visuals is leading with the easy half.
Should we use an ecommerce web development agency or hire in house?
In house wins once the store is the business and changes every week. An ecommerce web development agency wins for the build and the first year, because the mistakes that are expensive to undo all happen in that period.
Can you guarantee more sales?
No. Sales depend on your products, prices, stock and marketing as well as the store, and nobody controls all of those. What we promise is a store built on research into how your customers buy, a checkout tested on every payment method, and tracking that shows what is working, so each improvement after launch is based on real data.
Often bought together
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Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing
