Website development and marketing agency
Off-page SEO: the half you do not control.
Tech Conversion provides off-page SEO for businesses in India, the UAE and the USA whose sites are in good order but still outranked, earning links and mentions on real sites, fixing inconsistent business listings and recording every placement.
Everything that decides your rankings from outside your own site: who links to you, who mentions you, and what the rest of the web appears to think you are for.
- A profile assessment
- Link earning
- Unlinked mention recovery
- Citation consistency
Typical timelineTwo to three weeks for the assessment. Everything after that is continuous, and placements arrive unevenly because they depend on other people replying.
Who needs this
You have fixed everything you control and it was not enough.
The site is fast, the pages answer the question, the structure is sound. And the results are still decided by things happening elsewhere: who links to you, where you appear, and whether the web outside your domain treats you as a real business in your field.
On-page work is done and rankings flattened
The clearest signal that the constraint is now outside your site.
You are new and nobody links to you yet
A good site with no profile behind it is the normal starting position.
Your listings disagree with each other
Different addresses and phone numbers across directories, which local results notice.
Somebody bought you links once
Often needs assessment before anything is added.
- On-page work is finished and rankings stopped moving
- Competitors with worse pages outrank you
- Your business details differ across the sites that list you
- Somebody mentions you in an article and does not link
What the work is
Off-page SEO techniques we use, and ones we refuse
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01A profile assessment
Who links to you now, who links to whoever outranks you, and the gap between the two, measured rather than described.
- 02Link earning
Outreach to sites with their own audience, with every target approved by you first.
- 03Unlinked mention recovery
Finding places you are named without a link and asking for one. The cheapest links available, because the relationship already exists.
- 04Citation consistency
Your name, address and phone number made identical everywhere they appear, which matters most for local results.
- 05Profile clean-up
Identifying links that carry risk, and disavowing only where there is a real reason rather than as a reflex.
- 06Monthly reporting
Gained, lost, and what moved, including the months where nothing did.
Not included
- Paid links and link networks, which we will not buy
- Content on your own site, which is on-page and separate
- Social media management and posting
- Press release distribution to wire services, which earns nothing
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
The ceiling moves
Where off-page was the constraint, this is what lifts it.
Your details agree everywhere
Which is quietly worth more than most people expect in local results.
Mentions become links
Recovering an existing mention is the cheapest link there is.
You know what your profile contains
Most businesses do not, including the parts somebody bought years ago.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- Google link spam policies↗
The published rules on link schemes and paid links. Everything here is done inside them, because the penalty lands on you rather than on us.
- Google Business Profile guidelines↗
The published rules for business listings, which govern how citations should be written and what counts as a genuine location.
How it runs
Off-page optimisation, step by step
Five steps, and what each one hands you at the end of it.
- 01
Understand
What you sell, which sites your buyers actually read, and which of your pages most need support.
You getA short brief on where links and mentions would matter most.
- 02
Assess
Your profile and your competitors', so the gap is a number rather than an impression.
You getA gap analysis you keep.
- 03
Recover
Unlinked mentions and inconsistent citations first, because they are the cheapest wins available.
You getCorrections made and links requested.
- 04
Earn
Outreach against a target list you approved.
You getPlacements, recorded as they land.
- 05
Report
Monthly, including losses.
You getA report and an updated record.
- 01Understand. A short brief on where links and mentions would matter most.
- 02Assess. A gap analysis you keep.
- 03Recover. Corrections made and links requested.
- 04Earn. Placements, recorded as they land.
- 05Report. A report and an updated record.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- A backlink gap analysis against your competitors
- An approved outreach target list
- A record of every placement gained
- A citation audit and the corrections made
- Monthly reporting on links gained and lost
How long
Two to three weeks for the assessment. Everything after that is continuous, and placements arrive unevenly because they depend on other people replying.
You bring
- Something worth linking to, which we will say plainly if you do not have
- Approval on the outreach target list
- Access to your business listings, or the logins
- Patience, because outreach runs on other people's timelines
What it costs
Priced as a digital marketing engagement
Priced as a monthly marketing engagement. The assessment can be bought on its own and tells you where you stand whether or not the work continues.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How competitive the market is
- Whether an existing profile needs cleaning up
- How many locations need citations
- Whether content has to be written for placements
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Treating it as links only
Mentions, citations and reviews all count. Links are the largest part, not the whole of it.
Disavowing as a reflex
The disavow tool is for genuine, demonstrable link spam. Used casually it removes signals you wanted.
Chasing counts
A profile is judged on quality and pattern, not on total.
Ignoring citations because they feel old fashioned
Inconsistent details still hurt local results, and fixing them costs almost nothing.
The honest comparison
What else you could do
Including the options where you do not hire us. One of them is right for some readers of this page.
Do on-page work first
The site itself still has problems. Genuinely the right order.
Cheaper, and it has to happen anyway.
Digital PR
You have data or a story worth covering.
More, and it reaches links nothing else does.
Do nothing off-page
You compete on terms nobody else wants.
Free, and it works until somebody else notices the terms.
Off-page from us
The site is in order and the results are decided elsewhere.
A monthly engagement, with everything recorded.
Proof
What this looks like in practice
This is a new service page and no off-page case study is published. Nothing here claims a result. The method is what can be checked: every placement recorded with its target page and anchor, and every outreach target approved before contact.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed Imran MFounder & Director
SakshiHead of SEO & Organic Growth
Questions
Off-page SEO questions, answered
The things people ask about off-page seo before they buy it.
What is off-page SEO?
Everything influencing your rankings that does not happen on your own website: links from other sites, unlinked mentions, directory and profile listings, and reviews. On-page work decides whether you can rank; off-page work usually decides whether you do.
Which SEO off-page activities matter most?
Earning links from relevant sites with their own audience matters most, followed by consistent business listings, turning unlinked mentions into links, and reviews. Activities that buy links, swap them or use networks matter too, in the wrong direction: they put the site at risk.
Is there an off-page SEO checklist we can follow ourselves?
Yes, a short one. Make your name, address and phone identical on every listing. Claim your business profiles. Ask for a link wherever you are already mentioned without one. Earn links from sites your buyers actually read. Answer your reviews. Then keep a record of what you did, so you always know what your profile contains.
What is the difference between on-page and off-page SEO?
On-page is everything you control directly: content, titles, structure, speed, internal links. Off-page is everything decided by other people. Both are needed, and doing off-page work on a site with on-page problems is spending money in the wrong order.
Is off-page SEO just link building?
Links are the largest part and not the whole. Unlinked mentions, citation consistency across directories, and reviews all contribute, and the first two are usually cheaper to fix than earning new links.
Should I disavow bad links?
Rarely. The disavow tool exists for genuine, demonstrable link spam, usually after a manual action. Used as a reflex it removes signals you wanted, and Google ignores most low quality links on its own.
How long does off-page SEO take?
Three to six months before movement, longer in competitive markets. Outreach depends on other people replying, so progress is uneven month to month even when the direction is right.
Can you guarantee higher rankings from off-page work?
No. Other sites decide whether to link to you, and search engines decide how much it counts. What we promise is outreach to a target list you approved, a record of every placement with its page and anchor, and monthly reports that include the quiet months.
Often bought together
Related services
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Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing