B2B data platform
DiscoverMSPs: A data platform that sells its own subscriptions
DiscoverMSPs is a B2B provider-intelligence business whose website had to explain a data product and sell subscriptions to it without a sales call, rebuilt by Tech Conversion as a structured, search-ready site that carries the explanation and the signup in one path.
The client
Who this was built for
What the business does and who it sells to, taken from its own live site rather than from a brief we cannot show you.
What the business does
Provider intelligence for the managed services market: data about IT providers, sold as a subscription and as custom delivery.
Who it sells to
Technical and commercial buyers researching providers, who arrive sceptical and expect the data to be explained before they will pay for it.
Why the site carries the weight
A data subscription is bought after reading, not after a demo. The page has to do the work a salesperson would otherwise do.
The problem
What the rebuild had to solve
A complex product with several audiences and no single path through it. The site had to explain what the data is, prove it is worth paying for, and take a subscription, without any of those three getting in the way of the other two.
Approach
How we went at it
The method every build here follows, and why each step is in that order. This describes how we work rather than making a claim about the client's business, which is why it can be written and the project's own phases cannot.
- 01
Read the old site as its buyer
Before anything is designed, the existing site is walked the way the customer walks it, on a phone, with the analytics open beside it. The brief comes out of where attention was being lost.
- 02
Agree the argument first
What the site has to say and to whom is settled in writing before a design tool is opened. Every later decision is judged against that one document.
- 03
Design in the browser
Layouts are built as real pages on real devices and reviewed there, so what is approved is what ships rather than a flat picture of it.
- 04
Build search in, not on
Headings, markup, structured data and metadata are written as the pages are, which is why these sites rank for what they are about rather than needing a separate optimisation project.
- 05
Hold a performance budget
A weight and speed target is set at the start and enforced at build. Images, fonts and scripts are held to it rather than trimmed at the end.
- 06
Hand over completely
Code, hosting, domain and every third-party account go to the client in their own name, with a walkthrough for whoever will run it.
Standards applied
Methods and standards
Named, published and checkable. What the build was held to and tested against.
- Core Web Vitals↗
Loading, interactivity and visual stability held in the good band on a mid-range phone.
- WCAG 2.2, level AA↗
Contrast, keyboard operation, focus order, labels and alternative text tested before launch.
- Google Search Essentials↗
The technical and content requirements a page has to meet to be eligible to appear in search at all.
- schema.org structured data↗
Organisation, breadcrumb and page-type markup written into the templates rather than retrofitted.
- Digital Personal Data Protection Act, 2023↗
What the enquiry forms may collect, what the notice says, and how marketing consent is recorded separately.
The whole page
Scroll it like a visitor
The live site, captured top to bottom. Judge it the way a visitor would.
Results
The numbers, and how to read them
No figures yet. We add them once they are measured from Search Console, Google Ads or the client's own records, with how each was counted written next to it.
Before and afterThe old site and the new one, side by side at full height. The clearest evidence on this page, because it is not a number you have to trust.Compare them
In their words
What DiscoverMSPs said
“The website and SEO direction have helped us present our services more clearly and reach a more relevant audience.”
Published with the client’s permission and quoted verbatim. Nothing was offered in exchange for it.
What this work involved
Services used here
The services this project plainly drew on, judged from the live site rather than from an invoice we are not going to publish.
Custom websitesA site written from scratch for your business, not bent out of a theme.Read moreEnterprise websitesLarge sites with many editors, several regions and real integration requirements.Read moreSEOTechnical, on-page and content SEO run as one programme.Read moreDashboards & portalsMost web application development agencies start from a feature list.Read more
Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing