Website development and marketing agency
Ecommerce SEO services for category pages, not just the home page.
Tech Conversion provides ecommerce SEO services for online shops in India, the UAE and the USA whose product pages rank but whose category pages do not, fixing the shop's structure so search engines reach the pages that sell, and reporting in revenue rather than sessions.
Search work built around how a shop is actually structured: category pages that rank, product pages that do not compete with each other, and a site that stays crawlable as the catalogue grows.
- Category page work
- Faceted navigation control
- Product page de-duplication
- Product structured data
Typical timelineThree to four weeks for the crawl and structure plan. Implementation follows the size of the catalogue. Expect three to six months before category rankings move.
Who needs this
The products rank. The categories, which is where the buyers are, do not.
Somebody searching for a specific product name is already decided. Somebody searching the category is still choosing, and that is the traffic worth having. Most shops rank for the first and not the second, because category pages were built as a grid of products with no reason for a search engine to prefer them.
A shop with more products than traffic
The catalogue is large and the organic traffic is not proportional to it.
Filters that generated thousands of pages
Usually discovered when somebody looks at how many addresses are indexed.
Seasonal or rotating stock
Where products come and go and every departure costs a ranking.
A rebuild that lost traffic
A shop migration without a redirect map is the most common cause, and it is recoverable.
- You rank for product names and nothing broader
- Filters produce addresses nobody meant to publish
- Two products compete for the same search and both lose
- Out of stock products disappear and take their rankings with them
What the work is
Ecommerce website SEO services: what is in, and what is not
Said in both directions, so nothing is waiting to be added once the work has started.
Included, every time
- 01Category page work
Structure, copy and internal links so a category page is a reason to choose rather than a grid.
- 02Faceted navigation control
Which filter combinations may be indexed and which may not, so the crawler spends its time on pages that sell.
- 03Product page de-duplication
Variants, near-identical descriptions and cannibalised terms sorted so products stop competing with each other.
- 04Product structured data
Price, availability and reviews marked up to the published vocabulary, which is what produces rich results.
- 05Out of stock handling
A policy for discontinued and temporarily unavailable products that keeps the ranking rather than losing it.
- 06Reporting on revenue
Organic revenue and organic transactions, not sessions.
Not included
- Paid shopping campaigns, which are a separate engagement
- Building or rebuilding the shop itself
- Product photography and description writing beyond the pages in scope
- Marketplace listings on Amazon, Flipkart or similar
What changes
What you get out of it
For the business, not for the website. What we do is the previous section; this is what it is for.
Category pages start ranking
Which is where buyers who have not yet decided are searching.
The crawler reaches what sells
Instead of exhausting itself on filter combinations nobody meant to publish.
Products stop competing
One page per intent rather than four splitting the same term.
Stock changes stop costing rankings
Because there is a policy rather than a default.
What it is held to
Standards and frameworks
Named, published and checkable. These are the frameworks the work is built to and tested against, not badges we claim.
- Schema.org Product↗
The published vocabulary for price, availability and reviews. Implemented correctly it produces rich results; implemented loosely it produces warnings and nothing else.
- Google ecommerce guidelines↗
Google's own published guidance on structuring an online shop, including variants, pagination and out of stock products.
- Core Web Vitals↗
Google's published page experience measures. On a shop these are usually decided by product imagery, which is a fixable cause rather than a mystery.
How it runs
SEO services for ecommerce websites, step by step
Six steps, and what each one hands you at the end of it.
- 01
Understand
Which categories make the money, how customers search for them, and how competing shops are structured.
You getA short list of the categories worth competing for.
- 02
Crawl
The whole shop, to find what is indexed, what is duplicated and what the filters have generated.
You getA crawl report with the biggest problems named.
- 03
Structure
Category targets agreed, pages that compete for the same search resolved, and filter rules written.
You getA structure plan you can challenge before it is built.
- 04
Implement
The changes made, including the technical ones, rather than handed over as a list.
You getChanges live, with a record of what changed.
- 05
Measure
Organic revenue tracked monthly against the starting position.
You getA report in revenue, not sessions.
- 06
Improve
New categories, seasonal pages and fixes added as the catalogue changes, guided by what the revenue data shows.
You getAn updated plan each quarter.
- 01Understand. A short list of the categories worth competing for.
- 02Crawl. A crawl report with the biggest problems named.
- 03Structure. A structure plan you can challenge before it is built.
- 04Implement. Changes live, with a record of what changed.
- 05Measure. A report in revenue, not sessions.
- 06Improve. An updated plan each quarter.
What lands, and what you bring
Deliverables, timeline and what we need from you
You receive
- A category page plan with target terms
- A faceted navigation rule set, implemented
- A cannibalisation report and the fixes applied
- Product structured data live and validated
- Monthly reporting on organic revenue and transactions
How long
Three to four weeks for the crawl and structure plan. Implementation follows the size of the catalogue. Expect three to six months before category rankings move.
You bring
- Admin access to the shop platform
- Analytics with ecommerce tracking, or permission to fix it
- Somebody who can approve category copy
- A decision on how discontinued products should be handled
What it costs
Priced as a digital marketing engagement
Priced as a monthly marketing engagement. The crawl and structure plan can be bought on their own and are useful whether or not the work continues.
Starts from
₹22,000/month
$500 a month if you pay from outside India.
Monthly, rolling
All three engagements, side by sideWhat moves the figure
- How many products and categories
- Which platform, and how much it allows
- Whether a migration has to be recovered first
- How many markets or languages
A written quote follows the strategy discussion. Nothing is added afterwards that was not named in it.
Where it goes wrong
Common mistakes, risks and pitfalls
The mistakes we see most, including ones we have made. Worth knowing before you buy this from anyone.
Optimising the home page
On a shop the home page is the least valuable page to rank. The category pages are where the buyers are.
Letting filters be indexed
Three filters with ten options each is a thousand addresses, almost all near-duplicates, and a crawler that never reaches the real pages.
Deleting out of stock products
The page has ranking history. Deleting it throws that away, and the product usually comes back.
Copying manufacturer descriptions
Every shop selling that product has the same text, so none of them has a reason to rank.
The honest comparison
What else you could do
Including the options where you do not hire us. One of them is right for some readers of this page.
Paid shopping only
Margins are wide and you need volume immediately.
Works at once, ends when the budget does.
Sell through marketplaces
Reach matters more than owning the customer.
Their commission, their customer, their rules.
General SEO
The shop is small and behaves like a normal site.
Cheaper, and it will miss the structural problems specific to shops.
Ecommerce SEO from us
The catalogue is large enough that its structure is the problem.
A monthly engagement, reported in revenue.
Proof
What this looks like in practice
This is a new service page and no ecommerce SEO case study is published. What is published is the build work behind it: shops for Swagy Soul, Jutti Choo, Paudhaawala, Nuts & Bites, Yami Collection and others, all on the portfolio with their home pages captured in full.
Who delivers it
Who you will actually work with
The people who scope this work are the people who do it. 6 department heads and two directors, one team.
Mohammed Imran MFounder & Director
SakshiHead of SEO & Organic Growth
Mohammed RahulHead of Digital Marketing
Questions
Ecommerce SEO questions, answered
The things people ask about ecommerce seo before they buy it.
What is ecommerce SEO?
Search work shaped around a shop rather than a brochure site. The structural differences are what matter: category pages carry most of the ranking potential, near-identical product pages compete unless told not to, and filters can generate thousands of addresses that waste a crawler's time.
Why do my product pages rank but my category pages do not?
Because a product page has a unique name to match and a category page usually has nothing but a grid. A category page ranks when it gives a search engine a reason to prefer it: structure, copy that helps somebody choose, and internal links pointing at it.
Should filtered pages be indexed?
Almost never all of them. A handful of high demand combinations can be worth indexing deliberately. The rest should be blocked, because three filters with ten options each is a thousand near-duplicate addresses.
What should happen to out of stock products?
Keep the page. It has ranking history and the product usually returns. Show the availability honestly, offer alternatives, and only redirect when a product is genuinely discontinued for good.
Does this work on Shopify and WooCommerce?
Yes, with different limits. Shopify constrains some technical work, particularly around faceted navigation and URL structure; WooCommerce allows more and requires more care. We will tell you which constraints apply to your platform before anything is agreed.
How is it reported?
In organic revenue and organic transactions. Sessions are included for context but they are not the measure, because traffic that does not buy is not the point of a shop.
Do you sell ecommerce SEO packages?
Not fixed ones. Most ecommerce website SEO packages are priced by keyword count, which says nothing about a shop's real problem. Ours is a monthly engagement set by the size of the catalogue, the platform and whether a migration has to be recovered first, and the crawl and structure plan can be bought on their own.
Should we hire an ecommerce SEO consultant or an agency?
A consultant suits a shop that has developers and writers in house and needs direction. An agency suits a shop that needs the work done as well as planned. We can work either way, and we will tell you which one fits your team.
Do you work with shops outside India?
Yes. Shops in the UAE and the USA get the same ecommerce SEO services. India is our base, and the crawl, the structure plan and the revenue reporting work the same way in every market.
Can you guarantee more organic revenue?
No. Search engines decide rankings, and your prices, stock and competitors decide sales. What we promise is a full crawl, a structure plan you can challenge, the fixes implemented rather than listed, and monthly reporting in revenue, so you can see exactly what the work is doing.
Often bought together
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Insights
The thinking behind the work, in the open.
We write up the problems we had to solve for a client: how answer engines change what a page has to say, and why a redesign that ignores search can cost a year of ranking. Working notes, not filler.
7 published
All writing